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subject:"Market research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand management"
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Marketing letters : a journal of research in marketing
Vertikales Marketing und Markenführung im Zeichen von Category-Management
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Journal of retailing
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ERIM report series research in management
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Asia Pacific journal of marketing and logistics
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
2
Sequential market basket analysis
Kamakura, Wagner A.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 505-516
Persistent link: https://www.econbiz.de/10009579996
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