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subject:"Market research"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Firmenimage"
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Market research
Firmenimage
Brand image
335
Markenimage
335
Brand management
268
Markenführung
268
Consumer behaviour
211
Konsumentenverhalten
211
Brand
162
Markenartikel
161
Beziehungsmarketing
65
Relationship marketing
65
Social Web
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Social web
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Luxury goods
35
Luxusgüter
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Emotion
25
Brand loyalty
23
Internet marketing
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Online-Marketing
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Customer satisfaction
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Kundenzufriedenheit
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Personality psychology
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Persönlichkeitspsychologie
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Advertising effects
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Markentreue
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Werbewirkung
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Brand equity
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Corporate Social Responsibility
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Corporate social responsibility
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Marketing management
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Marketingmanagement
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International marketing
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Internationales Marketing
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Measurement
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Messung
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Brand architecture
13
Markenarchitektur
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China
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Corporate reputation
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Abimbola, Temi
1
Baghi, Ilaria
1
Bajde, Domen
1
Balmer, John M. T.
1
Berenguer Contrí, Gloria
1
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1
Büttner, Marion
1
Dwyer, Paul
1
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1
Huber, Frank
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1
Kissel, Patrick
1
Lambkin, Mary
1
Lima, Ana Pinto de
1
Lin, Zhibin
1
Meyer, Frederik
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Michel, Géraldine
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Penz, Elfriede
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Phau, Ian
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Rahman, Mahabubur
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Rodríguez-Serrano, M. Ángeles
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1
Schmidt, Steffen
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1
Stöttinger, Barbara
1
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1
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1
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The journal of brand management : an international journal
Journal of business research : JBR
23
Journal of retailing and consumer services
18
The journal of product & brand management
12
Journal of business ethics : JOBE
10
Qualitative market research : an international journal
10
Corporate reputation review : an international journal
9
Journal of marketing research : JMR
9
Marketing intelligence & planning
9
Journal of travel and tourism marketing
8
International journal of market research : JMRS ; the journal of the Market Research Society
7
Psychology & marketing
7
Asia Pacific journal of marketing and logistics
6
The journal of consumer marketing
6
European journal of marketing : EJM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of the Academy of Marketing Science
5
Corporate communications : an international journal
4
International journal of hospitality management
4
Journal of marketing
4
Journal of marketing communications
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Marketing letters : a journal of research in marketing
4
SpringerLink / Bücher
4
The marketing review
4
Corporate reputation review
3
Economic research
3
Gabler Edition Wissenschaft
3
International journal of contemporary hospitality management
3
International journal of market research
3
International marketing review
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
The evolution of brands : from signals of quality to storehouses of trust
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Tourism management : research, policies, practice
3
Arbeitspapiere des Lehrstuhls für Betriebswirtschaftslehre, insb. Organisation, Personal und Innovation der Westfälischen Wilhelms-Universität Münster
2
Australasian marketing journal
2
Chinese management studies
2
Contemporary economics
2
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ECONIS (ZBW)
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1
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
2
Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands
Ford, Becky R.
;
Stohl, Cynthia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10012060043
Saved in:
3
Branding an industry?
Bajde, Domen
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 497-504
Persistent link: https://www.econbiz.de/10012060153
Saved in:
4
Brand equity and firm performance : the complementary role of corporate social responsibility
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 691-704
Persistent link: https://www.econbiz.de/10012120870
Saved in:
5
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
6
Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick
;
Büttner, Marion
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
Saved in:
7
The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin
;
He, Xinming
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
Saved in:
8
Two sides of a coin : connecting corporate brand heritage to consumers' corporate image heritage
Rindell, Anne
;
Santos, Fernando Pinto
;
Lima, Ana Pinto de
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011350053
Saved in:
9
Inferring brand proximities from user-generated content
Dwyer, Paul
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 467-483
Persistent link: https://www.econbiz.de/10009528855
Saved in:
10
A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits
Penz, Elfriede
;
Stöttinger, Barbara
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 581-594
Persistent link: https://www.econbiz.de/10009568316
Saved in:
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