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subject:"Market research"
~person:"Romo, Zahaira F. González"
~subject:"Consumer motivation"
~subject:"Social Web"
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Global marketing strategies for the promotion of luxury goods
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A study of the impact of social networking communities on the consumption of beauty luxury products
Macdonald, Lynsey E.
;
Medina, Irene García
;
Romo, …
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 193-218)
.
2016
Persistent link: https://www.econbiz.de/10011484690
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