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subject:"Marketing"
~accessRights:"restricted"
~isPartOf:"Journal of modelling in management"
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Search: subject_exact:"CRM (Customer Relationship Management)"
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Marketing
Beziehungsmarketing
10
Relationship marketing
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Consumer behaviour
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Customer satisfaction
4
Dienstleistungsqualität
4
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Student loyalty
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Customer engagement value (CEV)
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Customer experience management
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Customer influencer value (CIV)
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Customer knowledge value (CKV)
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Hu, Cuihua
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Mild, Andreas
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Padillo, Clotildo <Jr>
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Journal of modelling in management
SpringerLink / Bücher
18
Journal of business research : JBR
11
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7
Journal of business-to-business marketing
6
European journal of marketing : EJM
4
Journal of strategic marketing
4
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4
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3
Journal of historical research in marketing
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Australasian marketing journal
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Developing digital marketing : relationship perspectives
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Edward Elgar E-Book Archive
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of economic perspectives : IJEP
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Journal of East European management studies : JEEMS
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Journal of Islamic marketing
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Journal of customer behaviour
2
Journal of education for business
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of the Academy of Marketing Science
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Journal of transnational management : the official journal of the International Management Development Association
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Research
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The journal of product & brand management
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The journal of services marketing
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Wirtschaftswissenschaft
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Advanced marketing series
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Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of business administration
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Asian journal of business ethics : AJBE
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Contributions to Management Science
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Die Bank
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Digital Business in Africa : Social Media and Related Technologies
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1
Customer engagement value : process, limitations and future research
Abo Elhamd, Eman
;
Shamma, Hamed
;
Saleh, Mohamed
; …
- In:
Journal of modelling in management
17
(
2022
)
4
,
pp. 1144-1176
Persistent link: https://www.econbiz.de/10014334159
Saved in:
2
Modelling the priority attributes of customer loyalty in Philippine single-dish restaurants
Padillo, Clotildo <Jr>
;
Go, Noella
;
Manreal, Pacco
; …
- In:
Journal of modelling in management
17
(
2022
)
4
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014334588
Saved in:
3
Changes in customer preference heterogeneity patterns : a simulation study
Sudharshan, Devanathan
;
Mild, Andreas
- In:
Journal of modelling in management
12
(
2017
)
2
,
pp. 303-319
Persistent link: https://www.econbiz.de/10011748789
Saved in:
4
Customer returns model in a dual-channel supply chain
Yang, Feng
;
Zhao, Fuguo
;
Hu, Cuihua
- In:
Journal of modelling in management
10
(
2015
)
3
,
pp. 360-379
Persistent link: https://www.econbiz.de/10011522556
Saved in:
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