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subject:"Marketing"
~isPartOf:"Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing
Industrial goods
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Industriegüter
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Lieferantenmanagement
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Homburg, Christian
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business-to-business marketing
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Journal of the Academy of Marketing Science
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Special issue on rural industrialisation in Bangladesh
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The journal of business & industrial marketing
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Die Kaufverhaltensrelevanz von Marken im Industriegüterbereich
Homburg, Christian
;
Jensen, Ove
;
Richter, Markus
- In:
Die Unternehmung : Swiss journal of business research …
60
(
2006
)
4
,
pp. 281-296
Persistent link: https://www.econbiz.de/10003353625
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2
Synergiepotenziale zwischen Industriegüter- und Dienstleistungsforschung
Kleinaltenkamp, Michael
- In:
Die Unternehmung : Swiss journal of business research …
55
(
2001
)
4/5
,
pp. 295-306
Persistent link: https://www.econbiz.de/10001610715
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