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subject:"Marketing"
~person:"Smith, Paul R."
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Smith, Paul R.
Fritz, Wolfgang
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Marketing communications : integrating online and offline, customer engagement and digital technologies
Smith, Paul R.
;
Zook, Ze
-
2020
-
Seventh edition
Persistent link: https://www.econbiz.de/10012199145
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2
Marketing communications : offline and online integration, engagement and analytics
Smith, Paul R.
;
Zook, Ze
-
2016
-
Sixth edition
Persistent link: https://www.econbiz.de/10011389489
Saved in:
3
Emarketing excellence : planning and optimizing your digital marketing
Chaffey, Dave
;
Smith, Paul R.
-
2013
-
4. ed.
Persistent link: https://www.econbiz.de/10009667694
Saved in:
4
Marketing communications : integrating offline and online with social media
Smith, Paul R.
;
Zook, Ze
-
2011
-
5. ed.
Persistent link: https://www.econbiz.de/10009009783
Saved in:
5
Great answers to tough marketing questions
Smith, Paul R.
-
2003
-
2. ed.
Persistent link: https://www.econbiz.de/10004726526
Saved in:
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