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subject:"Marketing"
~subject:"Einzelhandel"
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Search: subject_exact:"Verkaufsförderung"
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Marketing
Einzelhandel
Verkaufsförderung
1,930
Sales promotion
1,908
Konsumentenverhalten
831
Consumer behaviour
828
Sales-promotion
409
Preismanagement
309
Pricing strategy
309
Retail trade
273
Theorie
213
Theory
208
Marketingmanagement
188
Werbewirkung
180
Marketing management
178
Advertising effects
177
Werbung
171
Beziehungsmarketing
160
Relationship marketing
158
USA
154
United States
151
Deutschland
150
Advertising
145
Germany
134
Verkauf
128
Markenführung
127
Brand management
126
Selling
118
Online retailing
117
Online-Handel
117
Online-Marketing
117
Internet marketing
114
Rabatt
106
Rebate
103
Salespeople
98
Verkaufspersonal
98
Ladengestaltung
84
Store design
84
Markenartikel
82
Brand
80
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140
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59
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6
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23
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Non-commercial literature
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19
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18
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18
Hochschulschrift
16
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11
Lehrbuch
5
Case study
4
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4
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4
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3
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3
Guidebook
3
Ratgeber
3
Sammelwerk
3
Bibliografie
2
Bibliografie enthalten
2
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2
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2
Dissertation u.a. Prüfungsschriften
2
Sammlung
2
Bericht
1
Conference paper
1
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1
Handbuch
1
Konferenzbeitrag
1
Nachschlagewerk
1
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1
Statistik
1
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1
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1
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Language
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English
356
German
46
Undetermined
17
French
3
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Kind, Hans Jarle
10
Foros, Øystein
9
Lang, Ewald
8
Bijmolt, Tammo H. A.
4
Chandon, Pierre
4
Gázquez-Abad, Juan Carlos
4
Natter, Martin
4
Rajagopal
4
Rudanko, Leena
4
Sand, Jan Yngve
4
Ailawadi, Kusum L.
3
Becker, Tilman
3
Behe, Bridget K.
3
Benner, Eckhard
3
Bradlow, Eric
3
Breugelmans, Els
3
Collins, Thomas L.
3
Faßnacht, Martin
3
Fill, Chris
3
Franses, Philip Hans
3
Gourio, Francois
3
Huchzermeier, Arnd
3
Hutchinson, J. W.
3
Ieva, Marco
3
Johnson, Jeff S.
3
Malshe, Avinash
3
Mullin, Roddy
3
Nordfält, Jens
3
Pantano, Eleonora
3
Rapp, Stan
3
Sheridan, Marcus
3
Ziliani, Cristina
3
Abril Barrie, Carmen
2
Adefulu, Adesoga
2
Altamirano, Nelson
2
Avdulaj, Jonida
2
Bauer, Hans H.
2
Bech-Larsen, Tino
2
Bogomolova, Svetlana
2
Calvin, Robert J.
2
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Berliner Wissenschafts-Verlag
2
AMACOM
1
Deutschland <Bundesrepublik> / Bundesminister für Umwelt, Naturschutz und Reaktorsicherheit
1
Deutschland <Bundesrepublik> / Umweltbundesamt
1
Econometrisch Instituut <Rotterdam>
1
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
1
Kogan Page Ltd. <London>
1
National Bureau of Economic Research
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer Fachmedien Wiesbaden
1
UVK Verlagsgesellschaft mbH
1
Universität Hohenheim / Institut für Agrarpolitik und Landwirtschaftliche Marktlehre
1
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Published in...
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Journal of retailing and consumer services
25
Journal of business research : JBR
12
Journal of retailing
11
European journal of operational research : EJOR
7
International journal of retail & distribution management
7
International journal of production economics
6
Journal of promotion management : innovations in planning and applied research
5
The international review of retail, distribution and consumer research
5
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
SpringerLink / Bücher
4
Asia Pacific journal of marketing and logistics
3
Domestic commerce series
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of marketing research : JMR
3
Marketing letters : a journal of research in marketing
3
The journal of personal selling & sales management : JPSSM
3
Acta Universitatis Danubius / Oeconomica
2
Agribusiness : an internat. journal
2
CESifo Working Paper
2
CESifo Working Paper Series
2
CESifo working papers
2
European research studies
2
Faculty & research / Insead : working paper series
2
Forschungsgruppe Konsum und Verhalten
2
Gießener Schriften zur Agrar- und Ernährungswirtschaft
2
INSEAD Working Paper
2
International journal of production research
2
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
2
Inventi impact: retailing & consumer services
2
Journal of advertising research
2
Journal of business-to-business marketing
2
Journal of food products marketing
2
Journal of marketing analytics : JMA
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Journal of revenue and pricing management
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
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Source
All
ECONIS (ZBW)
388
USB Cologne (EcoSocSci)
27
EconStor
4
OLC EcoSci
1
RePEc
1
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Journal of promotion management : JPM
Binghamton, NY : Haworth Press
-
1.1991/93 -
Persistent link: https://www.econbiz.de/10008932844
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