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subject:"Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Economic geography and industrial marketing views on trade shows : collective marketing and knowledge circulation
Rinallo, Diego
;
Bathelt, Harald
;
Golfetto, Francesca
- In:
Industrial marketing management : the international …
61
(
2017
),
pp. 93-103
Persistent link: https://www.econbiz.de/10011704321
Saved in:
2
Top management attention to trade shows and firm performance : a relationship marketing perspective
Brown, Brian P.
;
Mohan, Mayoor
;
Boyd, D. Eric
- In:
Journal of business research : JBR
81
(
2017
),
pp. 40-50
Persistent link: https://www.econbiz.de/10011771580
Saved in:
3
An exploratory study of trade show formation and diversity
Wu, Jianan
;
Lilien, Gary L.
;
Dasgupta, Aniruddha
- In:
Journal of business-to-business marketing
15
(
2008
)
4
,
pp. 397-424
Persistent link: https://www.econbiz.de/10003804723
Saved in:
4
Industrial buyer behavior at trade shows : implications for selling effectiveness
Bello, Daniel C.
- In:
Journal of business research : JBR
25
(
1992
)
1
,
pp. 59-80
Persistent link: https://www.econbiz.de/10001127039
Saved in:
5
Exhibit marketing
Young, Gary G.
- In:
Advances in business marketing : a research annual
2
(
1987
),
pp. 165-217
Persistent link: https://www.econbiz.de/10001089396
Saved in:
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