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subject:"Marketing management"
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Marketing management
Marketingmanagement
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Gottfried Wilhelm Leibniz Universität Hannover
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ECONIS (ZBW)
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In the sense of product and communication design : investigating the role of sensory-related design benefits in marketing management
Bettels, Jannick
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2019
Persistent link: https://www.econbiz.de/10012041487
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2
Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
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2017
Persistent link: https://www.econbiz.de/10011737442
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3
Are you talking to me? : addressing consumers in a globalised world
Lenoir, Anne-Sophie Irène Andrée
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2015
Persistent link: https://www.econbiz.de/10011406504
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4
Three essays on analyzing and managing online consumer behavior
Anderl, Eva Maria
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2014
Persistent link: https://www.econbiz.de/10010477449
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5
Market orientation and entrepreneurial orientation in a learning organization
Zhou, Yangping
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2014
Persistent link: https://www.econbiz.de/10010439279
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