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subject:"Marketing management"
~institution:"American Marketing Association"
~subject:"Electronic Commerce"
~type:"book"
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Marketing management
Electronic Commerce
Beziehungsmarketing
10
Marketingmanagement
10
Relationship marketing
10
Consumer behaviour
8
Konsumentenverhalten
8
Market research
7
Marketing
7
Marktforschung
7
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5
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5
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4
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2
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2
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3
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Blanchard, Simon
1
Büschken, Joachim
1
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1
Epp, Amber M.
1
Ferrell, Odies C.
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hunter, Gary K.
1
Lukas, Bryan A.
1
Mallapragada, Girish
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1
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American Marketing Association
IGI Global
6
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3
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Bundesvereinigung Logistik
2
Erich-Schmidt-Verlag
2
Harvard Graduate School of Business Administration
2
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2
National Bureau of Economic Research
2
NetLibrary, Inc
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Universität St. Gallen
2
marketing-Börse GmbH
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Arthur D. Little International Inc. <Wiesbaden>
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Chartered Institute of Marketing
1
Cranfield School of Management
1
Deutsche Bank <Frankfurt am Main> / Research
1
Deutsche Tagung zu Mass Customization <2, 2000, Frankfurt, Main>
1
Deutscher Logistik-Kongress <17, 2000, Berlin>
1
Deutscher Logistik-Kongress <18, 2001, Berlin>
1
Deutsches Seminar für Fremdenverkehr Berlin
1
Econometrisch Instituut <Rotterdam>
1
European Marketing Academy
1
Fraunhofer-Gesellschaft zur Förderung der Angewandten Forschung
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Galileo Press
1
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1
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1
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1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Innovationsforum <2002, Augsburg>
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
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ECONIS (ZBW)
10
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date (oldest first)
1
Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
;
AMA Winter Academic …
;
…
-
2024
Persistent link: https://www.econbiz.de/10014550866
Saved in:
2
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
3
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
4
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
5
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
6
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
7
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
8
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
9
Higher profits through customer lock-in : a roadmap
Büschken, Joachim
-
2004
Persistent link: https://www.econbiz.de/10001851118
Saved in:
10
Accountable marketing : the economics of data-driven marketing
Rosenwald, Peter J.
-
2004
Persistent link: https://www.econbiz.de/10001962037
Saved in:
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