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subject:"Marketing management"
~isPartOf:"A master class in brand planning : the timeless works of Stephen King"
~subject:"Advertising planning"
~subject:"United States"
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Marketing management
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A master class in brand planning : the timeless works of Stephen King
Journal of advertising research
7
Journal of marketing communications
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
International journal of industrial organization
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Kellogg on advertising & media : the Kellogg School of Management
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Leitfaden Online-Marketing ; [Bd. 1]
3
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbuch Kommunikationsmanagement
2
Journal of advertising : official publication of the American Academy of Advertising
2
Marketing intelligence & planning
2
Media-Perspektiven
2
Organisation und praktische Anwendung
2
SpringerLink / Bücher
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AGMA-Forschungsberichte
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Acta Universitatis Oeconomicae Helsingiensis / A
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Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
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Akzente
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Applied economics letters
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Breaking new ground in theory and practice
1
Case study and review
1
Comparative economic research : Central and Eastern Europe
1
Cutting edge international research
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DUV / Wirtschaftswissenschaft
1
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
1
Enterprise & society : the international journal of business history
1
European journal of marketing : EJM
1
Faculty & research / Insead : working paper series
1
Fashion marketing
1
Gender, culture, and consumer behavior
1
Handbuch Medienmanagement : mit 46 Tabellen
1
Handbuch der Marktforschung
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Health marketing quarterly
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Inter-media decisions : implications for agency structure
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 91-104)
.
2007
Persistent link: https://www.econbiz.de/10003578206
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