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subject:"Marketing management"
~isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
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Search: subject_exact:"Business-to-consumer marketing"
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Berichte aus der Betriebswirtschaft
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
Journal of marketing management : MM
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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International journal of business excellence
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Journal of historical research in marketing
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Strategic change : SC ; briefings in entrepreneurial finance
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What's the point of Marketing anyway? : the prevalence, temporal extent and implications of long-term market share equilibrium
Graham, Charles D. A.
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 687-874
Persistent link: https://www.econbiz.de/10003902326
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