//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marketing management"
~isPartOf:"Betriebswirtschaftliche Forschung zur Unternehmensführung"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"Diller, Hermann"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Business-to-consumer marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Consumer goods marketing
2
Konsumgütermarketing
2
Marketingmanagement
2
B-to-B-Marketing
1
Business-to-business marketing
1
Capital goods industry
1
Consumer goods industry
1
Innovation
1
Investitionsgüterindustrie
1
Konsumgüterindustrie
1
Marketing theory
1
Marketingtheorie
1
Measurement
1
Messung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
German
2
Author
All
Diller, Hermann
Beinert, Markus
1
Saatkamp, Jörg
1
Wienke, Reinhard
1
Published in...
All
Betriebswirtschaftliche Forschung zur Unternehmensführung
Marketing : ZFP ; journal of research and management
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketinginnovativität : Konzeptionalisierung und Validierung einer strategischen Kernkompetenz im Konsumgüter-Marketing
Beinert, Markus
;
Diller, Hermann
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10003810140
Saved in:
2
Schwachstellen in Marketingprozessen : Ergebnisse einer explorativen Reengineering-Metaanalyse
Diller, Hermann
;
Saatkamp, Jörg
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 239-252
Persistent link: https://www.econbiz.de/10001726858
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->