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subject:"Marketing management"
~isPartOf:"Betriebswirtschaftliche Forschung zur Unternehmensführung"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Marketing theory"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing management
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Betriebswirtschaftliche Forschung zur Unternehmensführung
Marketing : ZFP ; journal of research and management
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Marketinginnovativität : Konzeptionalisierung und Validierung einer strategischen Kernkompetenz im Konsumgüter-Marketing
Beinert, Markus
;
Diller, Hermann
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10003810140
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2
Schwachstellen in Marketingprozessen : Ergebnisse einer explorativen Reengineering-Metaanalyse
Diller, Hermann
;
Saatkamp, Jörg
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 239-252
Persistent link: https://www.econbiz.de/10001726858
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