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subject:"Marketing management"
~isPartOf:"Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten"
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Marketing management
Consumer behaviour
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Erlebniskauf
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Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
Journal of retailing and consumer services
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Working paper / European Institute for Advanced Studies in Management
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Schriften zu Marketing und Management
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Strategic corporate communication in the digital age
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Asia Pacific journal of marketing and logistics
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International journal of management, economics and social sciences : IJMESS
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Journal for global business advancement : JGBA
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Journal of Asian finance, economics and business : JAFEB
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Journal of fashion marketing and management
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of retailing
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Journal of the Academy of Marketing Science
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Erlebnisorientiertes Internetmarketing : Analyse, Konzeption und Umsetzung von Internetshops aus verhaltenswissenschaftlicher Perspektive
Diehl, Sandra
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2002
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1. Aufl.
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