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subject:"Marketing management"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Lee, Jennifer JooYeon"
~subject:"Internet marketing"
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Lee, Jennifer JooYeon
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
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