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subject:"Marketing management"
~isPartOf:"Journal of retailing"
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Marketing management
Multichannel strategy
6
Multikanalvertrieb
6
Distribution channel
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Vertriebsweg
5
Beziehungsmarketing
4
E-commerce
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Electronic Commerce
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Online retailing
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Online-Handel
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Relationship marketing
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Mantrala, Murali K.
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Journal of retailing
Gabler Edition Wissenschaft
3
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
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Global marketing strategies for the promotion of luxury goods
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Journal of retailing and consumer services
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Lehrbuch
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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SpringerLink / Bücher
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The Routledge companion to strategic marketing
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Hamburger Schriften zur Marketingforschung
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International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
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International journal of production economics
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Management information systems : mis quarterly
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Reihe Electronic Commerce
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Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
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