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subject:"Marketing management"
~isPartOf:"Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility"
~subject:"Mediaplanung"
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Mediaplanung
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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A master class in brand planning : the timeless works of Stephen King
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Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
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