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subject:"Marketing management"
~isPartOf:"Research in world economy"
~source:"econis"
~subject:"Pricing strategy"
~type_genre:"Article in journal"
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Intensity of sales turnover and promotional expenditure and the likelihood of new product success : configurational matrix of fast moving consumer goods (FMCG)
Trihatmoko, R. Agus
- In:
Research in world economy
10
(
2019
)
3
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012233701
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