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subject:"Marketing management"
~isPartOf:"The TQM journal : the international review of organizational improvement"
~type_genre:"Arbeitspapier"
~type_genre:"Konferenzbeitrag"
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Marketing management
Beziehungsmarketing
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Relationship marketing
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Dienstleistungsqualität
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Service quality
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Betriebliche Wertschöpfung
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Bundling strategy
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Confidence
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Consumer behaviour
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Online-Marketing
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SME
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SMEs
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Grundén, Kerstin
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Lagrosen, Stefan Olof
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The TQM journal : the international review of organizational improvement
Management working paper
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Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
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Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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AIUB business and economics working paper series
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Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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Repositioning business : a strategic response to COVID-19 : proceedings of the 3rd International Conference on "Impact of Current Events on the Future of Busines" (3rd ICEFB, 2021), 23 & 24 April, 2021, Hyderabad, India
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Research memorandum / METEOR
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Research paper series / Stanford Graduate School of Business
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Schriften zum Produktionsmanagement
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Schriftenreihe "Arbeitspapiere für Marketing und Management" : Arbeitspapier
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Simon Business School working paper
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The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Social media marketing in the wellness industry
Lagrosen, Stefan Olof
;
Grundén, Kerstin
- In:
The TQM journal : the international review of …
26
(
2014
)
3
,
pp. 253-260
Persistent link: https://www.econbiz.de/10010341279
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