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subject:"Marketing management"
~isPartOf:"Yearbook of marketing and consumer research"
~person:"Bauer, Hans H."
~subject:"Internet marketing"
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Yearbook of marketing and consumer research
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Jahrbuch der Absatz- und Verbrauchsforschung
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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The customer lifetime value concept and its contribution to corporate valuation
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Braehler, Matthias
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 47-67
Persistent link: https://www.econbiz.de/10001947646
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