//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marketing management"
~person:"Dahm, Markus H."
~person:"Decker, Reinhold"
~person:"Goodman, Steve"
~subject:"Wine industry"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Business-to-consumer marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Wine industry
Consumer goods marketing
5
Konsumgütermarketing
5
Marketingmanagement
4
Brand
2
Consumer behaviour
2
Hungary
2
International marketing
2
Internationales Marketing
2
Konsumentenverhalten
2
Markenartikel
2
Market research
2
Marktforschung
2
Theorie
2
Theory
2
Ungarn
2
Welt
2
World
2
Australia
1
Australien
1
Deutschland
1
Estimation
1
Germany
1
Markenartikelindustrie
1
Marktbearbeitung
1
Multinationales Unternehmen
1
Schätzung
1
Weinbau
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Article
1
Type of publication (narrower categories)
All
Bibliografie enthalten
2
Bibliography included
2
Hochschulschrift
2
Thesis
2
Article in journal
1
Aufsatz in Zeitschrift
1
Lehrbuch
1
Textbook
1
more ...
less ...
Language
All
German
3
English
1
Author
All
Dahm, Markus H.
Decker, Reinhold
Goodman, Steve
Mosca, Fabrizio
3
Diller, Hermann
2
Feige, Stephan
2
Fleuchaus, Ruth
2
Gallo, Rosalia
2
Gottschlich, Hendrik
2
Meffert, Heribert
2
Mörk, Olaf
2
Ramšak, Mojca
2
Stevens, Martha Sarah
2
Weber, Adelheid
2
Ahlert, Dieter
1
Arnold, René
1
Arnold, René C. G.
1
Beinert, Markus
1
Berg, Herwin van den
1
Berghoff, Hartmut
1
Berthold, Jörg
1
Bolz, Joachim
1
Borghini, Stefania
1
Brielmaier, Andreas
1
Bruhn, Manfred
1
Brunner, Maximilian
1
Böhm, Andreas
1
Cijs, Ron
1
Cuomo, Maria Teresa
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Dollet, Jean Noel
1
Díaz, Angel
1
Ellwood, Iain
1
Fernández-Moya, María Eugenia
1
Festa, Giuseppe
1
Gallo-Martinez, Rosalia
1
Gegenmantel, Rolf
1
Gerling, Christian
1
Gierl, Heribert
1
Giordano, Alex
1
more ...
less ...
Published in...
All
Europäische Hochschulschriften / 5
2
Journal of business economics : JBE
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Principles of wine marketing
Goodman, Steve
-
2012
Persistent link: https://www.econbiz.de/10009621979
Saved in:
2
Modellgestützte Marketing-Mix-Planung unter Berücksichtigung von Konkurrenzeffekten
Decker, Reinhold
- In:
Journal of business economics : JBE
67
(
1997
)
11
,
pp. 1167-1187
Persistent link: https://www.econbiz.de/10001228359
Saved in:
3
Marketing-Management internationaler Markenartikelhersteller in Ungarn : Entscheidungen und strategische Konzepte für Verbrauchsgüter unter besonderer Berücksichtigung kommunikatio...
Dahm, Markus H.
-
1995
Persistent link: https://www.econbiz.de/10000907945
Saved in:
4
Marketing-Management internationaler Markenartikelhersteller in Ungarn : Entscheidungen und strategische Konzepte für Verbrauchsgüter unter besonderer Berücksichtigung kommunikatio...
Dahm, Markus H.
-
1995
Persistent link: https://www.econbiz.de/10012700023
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->