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subject:"Marketing management"
~person:"Decker, Reinhold"
~person:"Goodman, Steve"
~subject:"Konsumentenverhalten"
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Marketing management
Konsumentenverhalten
Consumer goods marketing
3
Konsumgütermarketing
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Consumer behaviour
2
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Marketingmanagement
2
Marktforschung
2
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Decker, Reinhold
Goodman, Steve
Diller, Hermann
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Landschulze, Sebastian
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Journal of business economics : JBE
1
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
1
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ECONIS (ZBW)
3
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1
Principles of wine marketing
Goodman, Steve
-
2012
Persistent link: https://www.econbiz.de/10009621979
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2
Modellgestützte Marketing-Mix-Planung unter Berücksichtigung von Konkurrenzeffekten
Decker, Reinhold
- In:
Journal of business economics : JBE
67
(
1997
)
11
,
pp. 1167-1187
Persistent link: https://www.econbiz.de/10001228359
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3
Kaufverhaltensmodelle im praktischen Einsatz für Analyse und Optimierung
Decker, Reinhold
- In:
Marketingprobleme : innovative Lösungsansätze aus …
,
(pp. 63-72)
.
1995
Persistent link: https://www.econbiz.de/10001316678
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