//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marketing management"
~person:"Eisend, Martin"
~subject:"Advertising planning"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mediaplanung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Advertising planning
Werbewirkung
Advertising media
6
Werbeträger
6
Advertising
3
Werbung
3
Confidence
2
Internet marketing
2
Online-Marketing
2
Vertrauen
2
Advertising effects
1
Betriebliche Budgetierung
1
Celebrity endorsement
1
Celebrity-Werbung
1
Corporate budgeting
1
Cultural identity
1
Deutschland
1
Germany
1
International marketing
1
Internationales Marketing
1
Kulturelle Identität
1
Werbeplanung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Language
All
English
2
Author
All
Eisend, Martin
Pepels, Werner
4
Steffenhagen, Hartwig
4
Blakeman, Robyn
3
Esch, Franz-Rudolf
3
Huber, Frank
3
Kerbache, Laoucine
3
Lee, Janghyuk
3
Meyer, Frederik
3
Unger, Fritz
3
Baetzgen, Andreas
2
Broadbent, Simon
2
Bruhn, Manfred
2
Calder, Bobby J.
2
Chang, Chingching
2
Dahlén, Micael
2
Danaher, Peter J.
2
Franz, Gerhard
2
Gierl, Heribert
2
Goel, Rajeev K.
2
Gärtner, Sandra
2
Jones, John Philip
2
Koslow, Scott
2
Malthouse, Edward C.
2
Marx, Anne
2
Micu, Camelia C.
2
Pelsmacker, Patrick de
2
Pusler, Michael
2
Roth, Simone
2
Schultz, Don E.
2
Schwaiger, Manfred
2
Schweiger, Günter
2
Stammermann, Ludger
2
Streich, Michael
2
Thomas, Wolfgang
2
Trampe, Debra
2
Abedi, Vahideh Sadat
1
Aggarwal, Sugandha
1
Agrawal, Meenu
1
Aldas-Manzano, Joaquín
1
more ...
less ...
Published in...
All
Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How does shifting ad budgets impact trust in advertising media?
Eisend, Martin
;
Knoll, Silke
;
Schmidt, Susanne
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 353-363)
.
2012
Persistent link: https://www.econbiz.de/10009748086
Saved in:
2
Effects of celebrity endorsers' attractiveness and expertise on brand recall of transformational and informational products
Langner, Tobias
;
Eisend, Martin
- In:
Breaking new ground in theory and practice
,
(pp. 453-462)
.
2011
Persistent link: https://www.econbiz.de/10009380990
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->