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subject:"Marketing management"
~person:"Grewal, Dhruv"
~subject:"Discounting"
~subject:"United States"
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Marketing management
Discounting
United States
Preismanagement
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Rebate
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Consumer behaviour
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Discount
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Diskontierung
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discount depth
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price discounts
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Grewal, Dhruv
Elhauge, Einer
10
Wickelgren, Abraham L.
6
Greenlee, Patrick J.
5
Zettelmeyer, Florian
4
Busse, Meghan R.
3
Dafny, Leemore S.
3
Kundu, Tapas
3
Lee, Seung Hyun
3
Lillard, Dean R.
3
Moench, Emanuel
3
Pelizzon, Loriana
3
Reitman, David
3
Schneider, Michael
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Sfekas, Andrew
3
Simester, Duncan
3
Yin, Xiangkang
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de Roure, Calebe
3
Adamou, Alexander
2
Bai, Billy
2
Basso, Leonardo J.
2
Berman, Yonatan
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Biswas, Abhijit
2
Borri, Nicola
2
Boyarchenko, Svetlana
2
Carlson, Jeffrey R.
2
Carlton, Dennis W.
2
Chen, Jing
2
Chioveanu, Ioana
2
Choi, Sungchul
2
Clauretie, Terrence M.
2
Clements, Matthew T.
2
Conlon, Christopher T.
2
Connor, John Murray
2
Croes, Robertico
2
Dor, Avi
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Fleurbaey, Marc
2
Gabaix, Xavier
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Gauri, Dinesh Kumar
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Journal of business research : JBR
1
Journal of marketing research : JMR
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ECONIS (ZBW)
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Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
2
Amount off versus percentage off : when does it matter?
González, Eva M.
;
Esteva, Eduardo
;
Roggeveen, Anne L.
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
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