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subject:"Marketing management"
~person:"Gutiérrez-Arranz, Ana Maria"
~person:"Künzel, Sven"
~person:"Spürkmann, Sonja"
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Marketing management
Rabatt
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Rebate
4
Marketingmanagement
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Beziehungsmarketing
2
Consumer behaviour
2
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Relationship marketing
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Customer retention
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Definition
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Deutschland
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Food retailing
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Germany
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Kundenbindung
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Kundenbindungsprogramm
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Lebensmitteleinzelhandel
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Loyalty program
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Marketingstrategie
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Mengenrabatt
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Preismanagement
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Gutiérrez-Arranz, Ana Maria
Künzel, Sven
Spürkmann, Sonja
Lillard, Dean R.
3
Sfekas, Andrew
3
Yin, Xiangkang
3
Basso, Leonardo J.
2
Clements, Matthew T.
2
Connor, John Murray
2
Ross, Thomas W.
2
Bauer, Hans H.
1
Connor, John M.
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Exler, Stefanie
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García-Gómez, Blanca
1
Gerstner, Eitan
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Gutiérrez-Cillán, Jesús
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Hennig, Alexander
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Hess, James D.
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Huertas, Melby Karina Zuniga
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Kim, Jeong-yoo
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Koh, Dong-hee
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Lepre, Thais Rubia Ferreira
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Müller, Steffen
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Reichardt, Tina
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Reimers, Imke
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Schmengler, Hans Joachim
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Thieme, Matthias
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Ueda, Takaho
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Urdan, André Torres
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Exploring the influence of three types of grocery retailer loyalty programs on customer affective loyalty
García-Gómez, Blanca
;
Gutiérrez-Arranz, Ana Maria
; …
- In:
The international review of retail, distribution and …
22
(
2012
)
5
,
pp. 547-561
Persistent link: https://www.econbiz.de/10009690943
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2
Essays on multi-item promotions
Spürkmann, Sonja
-
2010
Persistent link: https://www.econbiz.de/10008661960
Saved in:
3
Das Bonusprogramm als Instrument zur Kundenbindung : eine kritische Analyse zentraler Determinanten
Künzel, Sven
-
2002
Persistent link: https://www.econbiz.de/10001719566
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