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subject:"Marketing management"
~person:"Lai, Christine Jaushyuam"
~subject:"United States"
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The effect of individual market orientation on sales performance : an integrated framework for assessing the role of formal and informal communications
Lai, Christine Jaushyuam
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011532957
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