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subject:"Marketing management"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Internet marketing"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Beziehungsmanagement"
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Marketing management
Internet marketing
Kundenzufriedenheit
Beziehungsmarketing
28
Relationship marketing
28
Brand management
22
Consumer behaviour
22
Konsumentenverhalten
22
Markenführung
22
Brand image
15
Markenimage
15
Customer satisfaction
11
Brand
10
Markenartikel
10
Social Web
10
Social web
10
Customer engagement
7
Online-Marketing
7
Dienstleistungsqualität
6
Service quality
6
Customer integration
5
Kundenintegration
5
Viral marketing
4
Virales Marketing
4
Airline
3
Brand loyalty
3
Confidence
3
Emotion
3
Fluggesellschaft
3
Markentreue
3
Vertrauen
3
social media
3
Australia
2
Australien
2
Brand authenticity
2
Customer loyalty
2
E-commerce
2
Electronic Commerce
2
Fashion
2
Instagram
2
Mode
2
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Undetermined
12
Free
1
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Article
16
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Article in journal
15
Aufsatz in Zeitschrift
15
Aufsatz im Buch
1
Book section
1
Language
All
English
16
Author
All
Loureiro, Sandra Maria Correia
Homburg, Christian
38
Han, Heesup
33
Bruhn, Manfred
28
Kumar, V.
22
Mattila, Anna S.
21
Svensson, Göran
20
Prentice, Catherine
19
Gil Saura, Irene
17
Hollebeek, Linda D.
16
Thaichon, Park
16
Verhoef, Peter C.
16
Bilgihan, Anil
15
Klaus, Philipp
15
Mittal, Vikas
15
Quach, Sara
15
Usman, Osly
15
Balaji, M. S.
14
Hyun, Sunghyup Sean
14
Aksoy, Lerzan
13
Bauer, Hans H.
13
Rahman, Zillur
13
Rather, Raouf Ahmad
13
Wong, IpKin Anthony
13
Casidy, Riza
12
Kim, Wansoo
12
Krafft, Manfred
12
Stock-Homburg, Ruth
12
Wieseke, Jan
12
Bang, Nguyen
11
Evanschitzky, Heiner
11
Gustafsson, Anders
11
Harrigan, Paul
11
Karjaluoto, Heikki
11
Khan, Imran
11
Stauss, Bernd
11
Töpfer, Armin
11
Van Vaerenbergh, Yves
11
Barnes, Donald C.
10
Blut, Markus
10
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Published in...
All
Journal of promotion management : innovations in planning and applied research
3
International journal of hospitality management
2
Journal of retailing and consumer services
2
E-business : state of the art of ICT based challenges and solutions
1
International journal of business performance management
1
International journal of wine business research : IJWBR
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
16
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1
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
2
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
3
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
4
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
5
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
6
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
7
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
8
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
9
The influence of brand experience and service quality on customer engagement
Prentice, Catherine
;
Wang, Xuequn
;
Loureiro, Sandra …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
Saved in:
10
Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness
Itani, Omar S.
;
El-Kassar, Abdul-Nasser
;
Loureiro, …
- In:
International journal of hospitality management
80
(
2019
),
pp. 78-90
Persistent link: https://www.econbiz.de/10012058611
Saved in:
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