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subject:"Marketing management"
~subject:"Electronic Commerce"
~type:"book"
~type_genre:"Article in journal"
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Search: subject_exact:"Beziehungsmanagement"
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Marketing management
Electronic Commerce
Beziehungsmarketing
65
Relationship marketing
65
Consumer behaviour
18
Konsumentenverhalten
18
Lieferantenmanagement
10
Supplier relationship management
10
USA
10
United States
10
Customer integration
8
Customer satisfaction
8
Kundenintegration
8
Kundenzufriedenheit
8
Dienstleistungsqualität
7
Service quality
7
Marketingmanagement
6
Brand management
5
E-commerce
5
Einzelhandel
5
Markenführung
5
Marketing
5
Marketing theory
5
Marketingtheorie
5
Retail trade
5
Dienstleistungssektor
4
Service industry
4
Social Web
4
Social web
4
Brand
3
Customer value
3
Emotion
3
Kundenwert
3
Markenartikel
3
Salespeople
3
Selling
3
Verkauf
3
Verkaufspersonal
3
B-to-B-Marketing
2
Betriebliche Wertschöpfung
2
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Book / Working Paper
Article
2,001
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Article in journal
Hochschulschrift
205
Thesis
171
Graue Literatur
148
Non-commercial literature
148
Collection of articles of several authors
111
Sammelwerk
111
Arbeitspapier
88
Working Paper
88
Aufsatzsammlung
87
Ratgeber
40
Guidebook
38
Case study
35
Fallstudie
35
Handbook
35
Handbuch
35
Lehrbuch
35
Bibliografie enthalten
34
Bibliography included
34
Textbook
30
Konferenzschrift
25
Conference proceedings
17
Aufsatz in Zeitschrift
10
Glossar enthalten
8
Glossary included
8
Collection of articles written by one author
6
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6
Festschrift
6
Sammlung
6
CD-ROM, DVD
5
Elektronischer Datenträger
5
Bibliografie
4
Accompanied by computer file
2
Elektronischer Datenträger als Beilage
2
Reprint
2
Amtliche Publikation
1
Company information
1
Fallstudiensammlung
1
Firmeninformation
1
Forschungsbericht
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English
10
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Aulōnitēs, Geōrgios I.
1
Behl, Abhishek
1
Bettis-Outland, Harriette
1
Cummins, Shannon
1
Dahlgaard, Jens Jörn
1
Dixon, Andreas
1
Gupta, Shivam
1
Morgan, Robert
1
Nayak, Sushma
1
Peltier, James
1
Ryder, Ian
1
Taylor, Charles Raymond
1
Tsekouropoulos, Georgios
1
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Published in...
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International journal of electronic customer relationship management : IJECRM
1
International journal of internet marketing and advertising : IJIMA
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The journal of personal selling & sales management : JPSSM
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
10
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Special issue on role of gamification in e-commerce for customer engagement
Behl, Abhishek
(
ed.
);
Gupta, Shivam
(
ed.
);
Nayak, Sushma
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012292149
Saved in:
2
The convergence of interactive marketing and personal selling and sales management
Cummins, Shannon
(
ed.
);
Peltier, James
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011555463
Saved in:
3
Special issue: innovative e-marketing products and management : customer behaviour and service
Tsekouropoulos, Georgios
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011687984
Saved in:
4
Special issue: e-Service : quality, satisfaction, behaviors and loyalty
Dahlgaard, Jens Jörn
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009625488
Saved in:
5
Special issue: Marketing strategy in a turbulent environment
Morgan, Robert
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009314493
Saved in:
6
Trade show and exhibition marketing
Bettis-Outland, Harriette
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003976039
Saved in:
7
Special issue: Technology in business-to-consumer selling
2010
Persistent link: https://www.econbiz.de/10003981251
Saved in:
8
Special issue: New developments in e-commerce
Taylor, Charles Raymond
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003748318
Saved in:
9
Special issue: Brand management and the customer experience
Ryder, Ian
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611525
Saved in:
10
Special issue: Selected papers on e-marketing from the thirty-fifth European Marketing Academy Conference
Aulōnitēs, Geōrgios I.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003560369
Saved in:
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