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subject:"Marketing management"
~subject:"Entrepreneurship"
~type_genre:"Aufsatz im Buch"
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Marketing management
Entrepreneurship
Consumer attitudes
94
Verbrauchereinstellung
94
Consumer behaviour
33
Konsumentenverhalten
33
Deutschland
13
Germany
13
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theory of planned behavior
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Herbes, Carsten
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Menges, Roland
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Paço, Arminda M. Finisterra do
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Marketing Erneuerbarer Energien : Grundlagen, Geschäftsmodelle, Fallbeispiele
2
Environmental and social entrepreneurship
1
Exploring rural enterprise : new perspectives on research, policy & practice
1
Green advertising and the reluctant consumer
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Handbook of research on entrepreneurship and aging
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ECONIS (ZBW)
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How a prosocial personality is helpful in predicting social entrepreneurial intentions
Tiwari, Preeti
-
2022
Persistent link: https://www.econbiz.de/10013171318
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2
Grey entrepreneurship : entrepreneurship later in life and the pursuit of well-being
Brouwer, Aleid
;
Delfmann, Heike
- In:
Handbook of research on entrepreneurship and aging
,
(pp. 246-268)
.
2019
Persistent link: https://www.econbiz.de/10012229257
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3
Konsumentenpräferenzen für Erneuerbare Energien
Menges, Roland
;
Beyer, Gregor
- In:
Marketing Erneuerbarer Energien : Grundlagen, …
,
(pp. 81-110)
.
2015
Persistent link: https://www.econbiz.de/10011341673
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4
Konzeptionelle Überlegungen zur Vermarktung von Erneuerbaren Energien
Friege, Christian
;
Herbes, Carsten
- In:
Marketing Erneuerbarer Energien : Grundlagen, …
,
(pp. 3-28)
.
2015
Persistent link: https://www.econbiz.de/10011341681
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5
Post-communist rural entrepreneurship in Bulgaria
Traikova, Diana
;
Möllers, Judith
;
Buchenrieder, Gertrud
- In:
Exploring rural enterprise : new perspectives on …
,
(pp. 193-213)
.
2014
Persistent link: https://www.econbiz.de/10011293825
Saved in:
6
Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do
;
Reis, Rosa
- In:
Green advertising and the reluctant consumer
,
(pp. 123-131)
.
2014
Persistent link: https://www.econbiz.de/10010399373
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