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subject:"Marketing management"
~subject:"Internet marketing"
~subject:"Kundenzufriedenheit"
~type_genre:"Aufsatz im Buch"
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Marketing management
Internet marketing
Kundenzufriedenheit
Beziehungsmarketing
3,348
Relationship marketing
3,348
Deutschland
581
Germany
581
Theorie
467
Theory
467
Consumer behaviour
399
Konsumentenverhalten
399
Customer satisfaction
246
Marketingmanagement
227
Lieferantenmanagement
222
Supplier relationship management
222
E-commerce
206
Electronic Commerce
206
Social Web
201
Social web
201
Dienstleistungsqualität
174
Service quality
174
Customer integration
147
Kundenintegration
147
Customer value
143
Kundenwert
143
Brand management
141
Markenführung
141
USA
141
United States
141
Innovation management
112
Innovationsmanagement
112
Online-Marketing
107
Erfolgsfaktor
93
Online retailing
93
Online-Handel
93
Success factor
93
Customer service
90
Kundenservice
90
Computer-assisted marketing
81
Dienstleistungssektor
81
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Undetermined
85
Free
8
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Article
549
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Aufsatz im Buch
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5,839
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5,839
Book section
549
Hochschulschrift
254
Thesis
201
Graue Literatur
180
Non-commercial literature
180
Collection of articles of several authors
111
Sammelwerk
111
Arbeitspapier
107
Working Paper
107
Aufsatzsammlung
93
Case study
75
Fallstudie
75
Ratgeber
71
Guidebook
68
Conference paper
56
Konferenzbeitrag
56
Bibliografie enthalten
34
Bibliography included
34
Handbook
34
Handbuch
34
Lehrbuch
31
Textbook
27
Konferenzschrift
18
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12
Reprint
12
Collection of articles written by one author
11
Sammlung
11
Festschrift
6
Bibliografie
4
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4
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4
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3
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3
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3
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English
308
German
241
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Homburg, Christian
11
Töpfer, Armin
7
Bruhn, Manfred
6
Günter, Bernd
5
Ratten, Vanessa
5
Stock-Homburg, Ruth
5
Krafft, Manfred
4
Kumar, V.
4
Lüers, Thomas
4
Malthouse, Edward C.
4
Pepels, Werner
4
Stauss, Bernd
4
Ahlert, Dieter
3
Bauer, Hans H.
3
Calder, Bobby J.
3
Dölling, Steffen
3
Gouthier, Matthias H. J.
3
Götz, Oliver
3
Kreutzer, Ralf T.
3
Kühlborn, Sven
3
Möhlenbruch, Dirk
3
Piller, Frank T.
3
Aggarwal, Anu Gupta
2
Ahlert, Dorothee
2
Albrecht, Carmen-Maria
2
Backhaus, Klaus
2
Bhattacharya, C. B.
2
Blache, Raimund
2
Bolton, Ruth N.
2
Bubmann, Christoph
2
Bucerius, Matthias
2
Bulander, Rebecca
2
Capriello, Antonella
2
Carpenter, Gregory S.
2
Castro Lozano, Carlos de
2
Coenen, Christian
2
Conduit, Jodie
2
De Keyser, Arne
2
Diller, Hermann
2
Friege, Christian
2
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
31
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
10
Customer engagement : contemporary issues and challenges
9
Handbook of research on customer engagement
7
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
6
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
6
Kellogg on marketing : the marketing faculty of the kellog school of management
6
Customer relationship management in electronic markets
5
Developing digital marketing : relationship perspectives
5
Social Branding : Strategien - Praxisbeispiele - Perspektiven
5
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
4
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
4
Handbook of relationship marketing
4
Handbook of research on customer equity in marketing
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
4
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
4
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
3
Customer Management : Vertriebs- und Servicekonzepte der Zukunft
3
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
3
E-marketing ; Vol. 1
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Handbook of research on effective advertising strategies in the social media age
3
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
3
Kellogg on marketing
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Marketing in kleinen und mittleren Unternehmen
3
Strategies and tools for managing connected consumers
3
The Cornell School of hotel administration handbook of applied hospitality strategy
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Aktuelle Entwicklungen im Dienstleistungsmarketing
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Cases on consumer-centric marketing management
2
Commodity Marketing : Strategies, Concepts, and Cases
2
Contemporary research in e-branding
2
Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
2
Customer retention in the automotive industry : quality, satisfaction and loyalty
2
Customer-centric marketing strategies : tools for building organizational performance
2
Design thinking : integrating innovation, customer experience and brand value
2
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ECONIS (ZBW)
549
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
Saved in:
2
Understanding customers' insights using attribution theory
Sann, Raksmey
;
Lai, Pei-Chun
;
Liaw, Shu-Yi
;
Chen, Chi-Ting
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 20-28)
.
2024
Persistent link: https://www.econbiz.de/10014501014
Saved in:
3
Digital marketing and customer experience strategy : leveraging digital channels for marketing and customer engagement
Cevher, Muhammed Fatih
- In:
Trends, challenges, and practices in contemporary …
,
(pp. 149-167)
.
2024
Persistent link: https://www.econbiz.de/10014487585
Saved in:
4
The customer experience with fashion sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
Saved in:
5
The effects of artificial intelligence (AI) on marketing
Joaquim, Ana Filipa Vieira Lopes
- In:
Complex AI dynamics and interactions in management
,
(pp. 209-228)
.
2024
Persistent link: https://www.econbiz.de/10014519498
Saved in:
6
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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7
Impact of bank's customer relationship management on customer satisfaction and loyalty of SMEs : the moderating role of advisory services and capacity building
Obuobi, Genevieve Pearl Duncan
;
Yamoah, Fred A.
;
Haque, …
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 185-211)
.
2023
Persistent link: https://www.econbiz.de/10014446076
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8
Customer relationship management : review of technology impact and use cases
Yerpude, Samir
;
Rautela, Sonica
- In:
Digital transformation, strategic resilience, cyber …
,
(pp. 87-99)
.
2023
Persistent link: https://www.econbiz.de/10014428103
Saved in:
9
Chatbots in digital marketing: enhanced customer experience and reduced customer service costs
Huseynov, Farid
- In:
Contemporary approaches of digital marketing and the …
,
(pp. 46-72)
.
2023
Persistent link: https://www.econbiz.de/10014365943
Saved in:
10
How customer relationship management influences business and how it impacts customer satisfaction and loyalty : how has technology impacted CRM?
Sanyal, Anuska
;
Ritwik, P.
- In:
AI-driven intelligent models for business excellence
,
(pp. 167-181)
.
2023
Persistent link: https://www.econbiz.de/10014281382
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