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subject:"Marketing management"
~subject:"Pricing strategy"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Business-to-consumer marketing"
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Marketing management
Pricing strategy
Consumer goods marketing
164
Konsumgütermarketing
164
Consumer behaviour
55
Konsumentenverhalten
55
USA
30
United States
30
Brand management
21
Markenführung
21
Consumer goods industry
18
Konsumgüterindustrie
18
Theorie
17
Theory
17
Marketingmanagement
15
Beziehungsmarketing
14
Relationship marketing
14
Deutschland
13
Germany
13
Brand
11
Markenartikel
11
Competition
10
Consumer goods
10
Konsumgüter
10
Wettbewerb
10
Advertising effects
9
Werbewirkung
9
Brand image
8
International marketing
8
Internationales Marketing
8
Markenimage
8
Distribution channel
7
Lieferantenmanagement
7
Supplier relationship management
7
Vertriebsweg
7
Advertising
6
Einzelhandel
6
Innovation
6
Market research
6
Marktforschung
6
Retail trade
6
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Book / Working Paper
13
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Article in journal
Non-commercial literature
Aufsatz in Zeitschrift
19
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18
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18
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1
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1
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English
13
German
6
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Diller, Hermann
2
Beinert, Markus
1
Berghoff, Hartmut
1
Borghini, Stefania
1
Comanor, William S.
1
Decker, Reinhold
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Dollet, Jean Noel
1
Díaz, Angel
1
Elzinga, Kenneth G.
1
Fernández-Moya, María Eugenia
1
Gierl, Heribert
1
Goldbach, Maria
1
Golfetto, Francesca
1
Graham, Charles D. A.
1
Heumann, Simona
1
Hurth, Joachim
1
Jadlow, Joseph M.
1
Jørgensen, Anne-Katrine
1
Kanagasabapathi, Balasubramanian
1
Kolbow, Berti
1
Krause, Melanie
1
Krishnan, Kunal
1
Lamey, Lien
1
Mills, David E.
1
Philips, Jodi
1
Raj, K. Antony Arokia Durai
1
Reynar, Angela
1
Rinallo, Diego
1
Royd-Taylor, Lyvia
1
Röhle, Matthias
1
Saatkamp, Jörg
1
Salant, David J.
1
Sandager, Sara
1
Schneidewind, Uwe
1
Seuring, Stefan
1
Shah, Mitul
1
Shrivastava, Suyashi
1
Solís, Luis
1
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Marketing : ZFP ; journal of research and management
2
International journal of business excellence
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of advertising research
1
Journal of business economics : JBE
1
Journal of business strategies
1
Journal of historical research in marketing
1
Journal of marketing
1
Journal of marketing management : MM
1
Psychology & marketing
1
Research in world economy
1
Review of industrial organization : RIO
1
Strategic change : SC ; briefings in entrepreneurial finance
1
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
1
The journal of business & industrial marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
1
Zeitschrift für Planung : ZP
1
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ECONIS (ZBW)
19
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19
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date (oldest first)
1
Intensity of sales turnover and promotional expenditure and the likelihood of new product success : configurational matrix of fast moving consumer goods (FMCG)
Trihatmoko, R. Agus
- In:
Research in world economy
10
(
2019
)
3
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012233701
Saved in:
2
Resale price maintenance post Leegin : a model of RPM incentives
Comanor, William S.
;
Salant, David J.
- In:
Review of industrial organization : RIO
50
(
2017
)
2
,
pp. 169-179
Persistent link: https://www.econbiz.de/10011781934
Saved in:
3
Adapting premium FMCG strategies to luxury brands
Dollet, Jean Noel
;
Díaz, Angel
;
Fernández-Moya, …
- In:
International journal of business excellence
12
(
2017
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10011800723
Saved in:
4
Flourishing in a dictatorship : Agfa's marketing and the Nazi regime
Berghoff, Hartmut
;
Kolbow, Berti
- In:
Journal of historical research in marketing
5
(
2013
)
1
,
pp. 71-96
Persistent link: https://www.econbiz.de/10009758520
Saved in:
5
Consumer decision making regarding a "green" everyday product
Thøgersen, John
;
Jørgensen, Anne-Katrine
;
Sandager, Sara
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 187-197
Persistent link: https://www.econbiz.de/10009534095
Saved in:
6
Performance evaluation of Adstock models using market drivers in the consumer packaged goods (CPG) industry
Raj, K. Antony Arokia Durai
;
Kanagasabapathi, …
- In:
International journal of electronic marketing and …
5
(
2012
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10009699805
Saved in:
7
The effect of business-cycle fluctuations on private-label share : what has marketing conduct got to do with it?
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009729598
Saved in:
8
Leggin and procompetitive resale price maintenance
Elzinga, Kenneth G.
;
Mills, David E.
- In:
The antitrust bulletin : the journal of American and …
55
(
2010
)
2
,
pp. 349-379
Persistent link: https://www.econbiz.de/10008667657
Saved in:
9
Exploring visitor experiences at trade shows
Rinallo, Diego
;
Borghini, Stefania
;
Golfetto, Francesca
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 249-258
Persistent link: https://www.econbiz.de/10003976049
Saved in:
10
Ortswechsel : Pop-Up-Stores als innovativer Betriebstyp
Hurth, Joachim
;
Krause, Melanie
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
1
,
pp. 33-40
Persistent link: https://www.econbiz.de/10003956953
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