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subject:"Marketing management"
~type_genre:"Arbeitspapier"
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Marketing management
B-to-B-Marketing
61
Business-to-business marketing
61
Deutschland
13
Germany
13
Lieferantenmanagement
13
Supplier relationship management
13
Theorie
10
Theory
10
Beziehungsmarketing
9
Relationship marketing
9
Bundling strategy
8
Leistungsbündel
8
E-commerce
5
Electronic Commerce
5
Advertising
4
Brand management
4
Digital platform
4
Digitale Plattform
4
Markenführung
4
Marketingmanagement
4
Negotiations
4
Preismanagement
4
Pricing strategy
4
Verhandlungen
4
Werbung
4
1994-2009
3
Auction
3
Auktion
3
Fernsehsender
3
Head of government
3
Interessenpolitik
3
Italien
3
Italy
3
Lobbying
3
Mediaset
3
Network economics
3
Netzwerkökonomik
3
New product development
3
Produktentwicklung
3
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Free
1
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Book / Working Paper
4
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Arbeitspapier
Article in journal
257
Aufsatz in Zeitschrift
257
Aufsatz im Buch
49
Book section
49
Hochschulschrift
34
Thesis
30
Collection of articles of several authors
24
Sammelwerk
24
Bibliografie enthalten
19
Bibliography included
19
Aufsatzsammlung
12
Lehrbuch
12
Graue Literatur
10
Non-commercial literature
10
Textbook
9
Case study
7
Fallstudie
7
Handbook
5
Handbuch
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Konferenzschrift
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Working Paper
4
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Conference proceedings
2
Glossar enthalten
2
Glossary included
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Guidebook
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Konferenzbeitrag
2
Ratgeber
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Reprint
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Bibliografie
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German
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English
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Brand, Maryse Jacqueline
1
Freudiger, Marcel P.
1
Fritz, Wolfgang
1
Mojir, Navid
1
Sudhir, K.
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Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
Cowles Foundation discussion paper
1
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
1
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ECONIS (ZBW)
4
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A structural model of organizational buying for B2B markets : innovation adoption with share of wallet contracts
Mojir, Navid
;
Sudhir, K.
-
2021
Persistent link: https://www.econbiz.de/10012807923
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2
Das Investitionsgütermarketing vor neuen Herausforderungen : Ergebnisse empirischer Studien
Fritz, Wolfgang
-
1993
Persistent link: https://www.econbiz.de/10009412497
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3
Ein Verfahren zur Identifikation von Marktsegmenten dokumentiert anhand eines Anwendungsfalles aus dem Investitionsgüterbereich
Freudiger, Marcel P.
-
1992
Persistent link: https://www.econbiz.de/10013421591
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4
Measuring industrial marketing mix effectiveness : a review
Brand, Maryse Jacqueline
-
1989
Persistent link: https://www.econbiz.de/10000775522
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