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subject:"Marketingmanagement"
~institution:"Verlag Dr. Kovač"
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Marketingmanagement
Brand management
11
Markenführung
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Markenpolitik
7
Deutschland
3
Germany
3
Kundenbindung
2
Markenartikel
2
Organisatorischer Wandel
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Verbraucherverhalten
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Arbeitsnachfrage
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Asian
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Asien
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Brand
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Business-to-Business-Marketing
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Capitalism
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Communication
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Competitive analysis
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Consumer behaviour
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Consumer goods
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Corporate Social Responsibility
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Economic transition
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Facebook
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Firmenimage
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Food retailing
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Geschäftsfeldplanung
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HR marketing
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Thaler, Verena
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Verlag Dr. Kovač
American Marketing Association
4
Gesellschaft zur Erforschung des Markenwesens
3
Information Resources Management Association
3
Haufe-Lexware GmbH & Co. KG
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IGI Global
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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Books on Demand GmbH <Norderstedt>
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Erasmus Research Institute of Management
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International Association for the Study of Insurance Economics
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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Markendialog <16, 2012, Berlin>
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Markendialog <19., 2015, Berlin>
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Markendialog <7, 2003, Frankfurt, Main>
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Media Management and Transformation Centre <Jönköping>
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NetLibrary, Inc
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Redline Verlag
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Serviceplan Group
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Serviceplan Gruppe für Innovative Kommunikation
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Springer Fachmedien Wiesbaden
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Summer Educators' Conference <2012, Chicago, Ill.>
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Schriftenreihe zum Business Development
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ECONIS (ZBW)
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The interdependence between business development and brand management
Thaler, Verena
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2018
Persistent link: https://www.econbiz.de/10011764253
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