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subject:"Marketingmanagement"
~isPartOf:"(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr."
~isPartOf:"The journal of product & brand management"
~subject:"Kultur"
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Search: subject_exact:"Multinationales Marketing"
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Marketingmanagement
Kultur
International marketing
21
Internationales Marketing
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8
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Consumer behaviour
7
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Lee, Sang Bong
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(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
The journal of product & brand management
International marketing review
28
Journal of business research : JBR
26
Journal of international marketing
19
International business review : the official journal of the European International Business Academy
14
Journal of global marketing
12
Europäische Hochschulschriften / 5
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of strategic marketing
8
European journal of marketing : EJM
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
The journal of business & industrial marketing
6
Advances in international marketing
5
Gabler Edition Wissenschaft
5
International journal of export marketing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
The journal of brand management : an international journal
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
European journal of international management : EJIM
4
International marketing ; Vol. 1
4
Journal of international trade & commerce
4
Proceedings series / American Marketing Association
4
Springer eBook Collection
4
SpringerLink / Bücher
4
International journal of economic perspectives : IJEP
3
International journal of trade and global markets
3
International journal of wine business research : IJWBR
3
International marketing ; Vol. 2
3
International marketing in the fast changing world
3
Journal of business case studies
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Marketing intelligence & planning
3
New world marketing
3
Review of marketing research
3
AMS review : official publication of the Academy of Marketing Science
2
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ECONIS (ZBW)
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Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
2
Global products marketing strategy of two European MNCs in Vietnam
Wafler, Beat Hans
;
Badir, Yuosre F.
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 573-588
Persistent link: https://www.econbiz.de/10011801099
Saved in:
3
Brand equity's antecedent/consequence relationships in cross-cultural settings
Broyles, S. Allen
;
Leingpibul, Thaweephan
;
Ross, Robert H.
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 159-169
Persistent link: https://www.econbiz.de/10003993641
Saved in:
4
Realisation globaler Kommunikationsstrategien in europäischen Märkten : ein pragmatischer Ansatz der verhaltenswissenschaftlichen Marketingforschung
Esch, Franz-Rudolf
-
1995
Persistent link: https://www.econbiz.de/10001327692
Saved in:
5
Interkulturelles Marketing im europäischen Kontext
Seidel, Fred
-
1995
Persistent link: https://www.econbiz.de/10001327693
Saved in:
6
Erfolgswirkungen der internationalen Marketingstandardisierung
Meffert, Heribert
-
1995
Persistent link: https://www.econbiz.de/10001327694
Saved in:
7
Europäisierungsstrategien und interkulturelles Management
Kreikebaum, Hartmut
-
1995
Persistent link: https://www.econbiz.de/10001327697
Saved in:
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