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subject:"Marketingmanagement"
~isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
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Marketingmanagement
Konsumentenverhalten
Markenimage
Competitive strategy
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Wettbewerbsstrategie
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Beziehungsmarketing
3
Marketing management
3
Relationship marketing
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Brand image
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Consumer behaviour
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Deutschland
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Germany
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Markenpolitik
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Portfoliomanagement
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Theorie
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Theory
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Werbung
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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Financial advisors
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Game theory
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Innovation management
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Innovationsmanagement
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Konkurrenzanalyse
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Markentransfer
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Market research
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Marketing-Mix
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Marktforschung
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Nachfrageverhalten
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Oligopol
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Oligopoly
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Goertz, Susanne
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Baumüller, Nicole
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Europäische Hochschulschriften / 5
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business research : JBR
8
Gabler Edition Wissenschaft
6
Schriften zu Marketing und Management
6
Faculty & research / Insead : working paper series
5
Journal of strategic marketing
5
European business review : EBR ; the official journal of the International Management Centres, Europe
4
European journal of marketing : EJM
4
Harvard-Business-Manager : das Wissen der Besten
4
Springer eBook Collection / Business and Economics
4
Berichte aus der Betriebswirtschaft
3
Harvard business review : HBR
3
International journal of business and globalisation : IJBG
3
International journal of wine business research : IJWBR
3
Journal of business economics : JBE
3
Journal of retailing
3
Journal of retailing and consumer services
3
Marketing letters : a journal of research in marketing
3
NBER Working Paper
3
NBER working paper series
3
SpringerLink / Bücher
3
The journal of business & industrial marketing
3
Working paper / National Bureau of Economic Research, Inc.
3
Baltic journal of management
2
Business horizons
2
DUV / Wirtschaftswissenschaft
2
Diskussionsbeiträge / Fachbereich Wirtschaftswissenschaft, FernUniversität in Hagen : Diskussionspapier
2
European journal of operational research : EJOR
2
Evolving and emerging issues in marketing strategy
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Hamburger Schriften zur Marketingforschung
2
Handelsforschung
2
International journal of hospitality management
2
International journal of management & enterprise development : IJMED
2
International journal of production economics
2
International journal of trade and global markets
2
International review on public and non-profit marketing
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ECONIS (ZBW)
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Unternehmensinterne Erfolgsfaktoren von Markentransfers : eine ressourcenorientierte Betrachtung von weiten Markentransfers
Baumüller, Nicole
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003637074
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2
Portfolio-Werbung : eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen
Goertz, Susanne
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003438704
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3
Portfolio-Werbung : Eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen
Goertz, Susanne
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515512
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