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subject:"Marketingmanagement"
~isPartOf:"Gabler Edition Wissenschaft : Markt- und Unternehmensentwicklung"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Marketingmanagement
Online retailing
53
Online-Handel
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Consumer behaviour
44
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44
Internet marketing
24
Online-Marketing
24
E-commerce
18
Electronic Commerce
18
Beziehungsmarketing
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Einzelhandel
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Retail trade
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Internet
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Gabler Edition Wissenschaft : Markt- und Unternehmensentwicklung
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of internet marketing and advertising : IJIMA
4
Journal of business research : JBR
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of the Academy of Marketing Science
4
Electronic commerce research
3
Journal of retailing
3
E-marketing ; Vol. 3
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business environment : IJBE
2
Inventi impact: retailing & consumer services
2
Journal of internet commerce
2
Kundenmanagement & Electronic Commerce
2
The journal of gambling business and economics
2
Advances in electronic marketing
1
Apps management and e-commerce transactions in real-time
1
Arbeitspapiere des Instituts für Betriebswirtschaftslehre, CAU Kiel
1
Asia Pacific journal of marketing and logistics
1
CAMPUS 02
1
CESifo Working Paper
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
Contemporary management and global leadership for sustainability
1
Customer relationship management in electronic markets
1
Data mining and analytics
1
Die Betriebswirtschaft : DBW
1
Die Zukunft des Electronic Business
1
Digital strategies in a global market : navigating the Fourth Industrial Revolution
1
Discussion paper / Tinbergen Institute
1
E-adoption and socio-economic impacts : emerging infrastructural effects
1
E-marketing ; Vol. 1
1
E-retailing challenges and opportunities in the global marketplace
1
Economic development : journal of the Institute of Economics, Skopje
1
Economies : open access journal
1
European research studies
1
Facta Universitatis / Series economics and organization / University of Niš
1
Fallstudien zur Unternehmensführung
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Interaktives Marketing
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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ECONIS (ZBW)
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The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
2
How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
Saved in:
3
Interaktives Teleshopping : elektronisches Einkaufen auf dem Informationshighway
Rohrbach, Peter
-
1997
Persistent link: https://www.econbiz.de/10000950362
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