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subject:"Marketingmanagement"
~isPartOf:"Journal of Contemporary Issues in Business and Government"
~subject:"Television advertising"
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Marketingmanagement
Television advertising
Business ethics
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Jahnavi C
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Journal of Contemporary Issues in Business and Government
International journal of advertising : the quarterly review of marketing communications
7
Journal of promotion management : JPM
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
3
Engaging consumers through branded entertainment and convergent media
2
Gabler Edition Wissenschaft
2
Journal of marketing communications
2
The journal of brand management : an international journal
2
The marketing review
2
Tourism management : research, policies, practice
2
AMS review : official publication of the Academy of Marketing Science
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Breaking new ground in theory and practice
1
Business ethics : a European review
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CORE discussion paper : DP
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Discussion papers / UCL, Département des Sciences Economiques
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E-business and telecommunications : 4th international conference ; revised selected papers
1
European journal of marketing : EJM
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
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International journal of e-business research : IJEBR ; an official publication of the Information Resources Management Association
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of Asia Business Studies
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of food products marketing
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Journal of international business and economics : JIBE
1
Journal of investment and management : JIM
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Journal of strategic marketing
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Journal of targeting, measurement and analysis for marketing
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Management information systems : mis quarterly
1
Marketing letters : a journal of research in marketing
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Marketing science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Innovative stealth marketing strategies and its ethical issues
Gigi G S
;
Jahnavi C
- In:
Journal of Contemporary Issues in Business and Government
26
(
2020
)
2
,
pp. 508-514
Persistent link: https://www.econbiz.de/10012505487
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