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subject:"Marketingmanagement"
~isPartOf:"Journal of business research : JBR"
~subject:"Digital platform"
~subject:"Electronic Commerce"
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Marketingmanagement
Digital platform
Electronic Commerce
Social Web
436
Social web
436
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
186
Online-Marketing
186
Social media
117
Brand management
103
Markenführung
103
Beziehungsmarketing
91
Relationship marketing
91
Viral marketing
83
Virales Marketing
83
Brand image
62
Markenimage
62
Social network
54
Soziales Netzwerk
54
Customer integration
46
Kundenintegration
46
Online retailing
43
Online-Handel
43
Brand
34
Markenartikel
29
E-commerce
27
Digitale Plattform
23
Digitalisierung
23
Digitization
23
Social relations
23
Soziale Beziehungen
23
Advertising effects
22
Betriebliche Wertschöpfung
22
Value creation
22
Werbewirkung
22
Confidence
21
Luxury goods
21
Luxusgüter
21
Marketing management
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60
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Bigné Alcañiz, J. Enrique
2
Cui, Geng
2
Dwivedi, Yogesh Kumar
2
Foltean, Florin Sabin
2
Ko, Eunju
2
Peng, Ling
2
Alcañiz, Mariano
1
Apiradee Wongkitrungrueng
1
Arora, Anshu
1
Assaf, A. Georges
1
Azer, Jaylan
1
Bala, Pradip Kumar
1
Balakrishnan, Janarthanan
1
Barnes, Stuart J.
1
Barrera, Kevin Giang
1
Behl, Abhishek
1
Bi, Qingqing
1
Bonnici, Joseph
1
Briamonte, Massimiliano Farina
1
Broekhuis, Manda
1
Broekhuizen, T. L. J.
1
Brough, Aaron R.
1
Cabras, Ignazio
1
Cai, Ya-Jun
1
Chan, Haksin
1
Chandna, Vallari
1
Chang, Yu
1
Chatzipanagiotou, Kalliopi
1
Chawla, Yash
1
Chierici, Roberto
1
Chodak, Grzegorz
1
Choi, Jeonghye
1
Choi, Tsan-Ming
1
Chung, Yuho
1
Coussement, Kristof
1
Cowling, Peter
1
Craciun, Georgiana
1
Davis, Joseph G.
1
Del Giudice, Manilo
1
Devlin, Sam
1
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Published in...
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Journal of business research : JBR
Journal of retailing and consumer services
34
Information systems research : ISR
30
Technological forecasting & social change : an international journal
30
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of management information systems : JMIS
28
Electronic commerce research
26
International journal of internet marketing and advertising : IJIMA
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
SpringerLink / Bücher
24
Springer eBook Collection
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
Electronic markets : EM ; the international journal of electronic commerce and business media
19
International journal of business information systems : IJBIS
19
Business horizons
18
International journal of electronic marketing and retailing : IJEMR
18
Journal of internet commerce
18
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Journal of open innovation : technology, market, and complexity
16
International journal of electronic commerce : IJEC
15
Journal of electronic commerce research : JECR
13
International journal of hospitality management
12
Internet policy review : journal on internet regulation
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
Journal of marketing management : MM
12
Journal of the Academy of Marketing Science
12
The journal of business & industrial marketing
12
International journal of e-business research : an official publication of the Information Resources Management Association
11
International journal of electronic business
11
Journal of marketing communications
11
Management information systems : mis quarterly
11
Tourism management : research, policies, practice
11
Journal of marketing
10
Premier reference source
10
Web 2.0 : neue Perspektiven für Marketing und Medien
10
Electronic commerce research and applications
9
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
9
International journal of technology marketing : IJTMkt
9
Journal of fashion marketing and management
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
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ECONIS (ZBW)
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1
Evolutionary game of platform enterprises, government and consumers in the context of digital economy
Li, Cui
;
Li, Hong
;
Tao, Changqi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014383029
Saved in:
2
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
3
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
4
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
5
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
6
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
7
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
8
E-WOM in the B2B context : conceptual domain, forms, and implications for research
Chatzipanagiotou, Kalliopi
;
Azer, Jaylan
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014303763
Saved in:
9
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
10
Marketing in the metaverse : conceptual understanding, framework, and research agenda
Barrera, Kevin Giang
;
Shah, Denish
- In:
Journal of business research : JBR
155
(
2023
)
1
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pp. 1-
Persistent link: https://www.econbiz.de/10013490776
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