//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marketingmanagement"
~isPartOf:"Report / Marketing Science Institute / Marketing Science Institute"
~type:"book"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingmanagement"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Marketing management
14
USA
3
United States
3
Beziehungsmarketing
2
Brand
2
Brand management
2
Markenartikel
2
Markenführung
2
Relationship marketing
2
01.03.1988
1
Brand architecture
1
Brand extension
1
Brand image
1
Communication
1
Comparison
1
Consumer behaviour
1
Corporate reputation
1
Cross-cultural management
1
Customer value
1
Distribution channel
1
EU countries
1
EU-Staaten
1
Europa
1
Europe
1
Firm performance
1
Firmenimage
1
Führungskräfte
1
Großbritannien
1
Interkulturelles Management
1
International marketing
1
Internationales Marketing
1
Japan
1
KMU
1
Kommunikation
1
Konsumentenverhalten
1
Kundenwert
1
Lieferantenmanagement
1
Managers
1
Markenarchitektur
1
more ...
less ...
Type of publication
All
Book / Working Paper
Type of publication (narrower categories)
All
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
2
Working Paper
2
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
14
Author
All
Aaker, David A.
1
Baker, Thomas L.
1
Bloom, Paul N.
1
Bronnenberg, Bart J.
1
Deshpandé, Rohit
1
Dyer, Barbara
1
Edell, Julie A.
1
Farley, John U.
1
Gatignon, Hubert A.
1
Jacobson, Robert
1
Jaworski, Bernard J.
1
Johansson, Johny K.
1
Keller, Kevin Lane
1
Kohli, Ajay Kumar
1
Leuthesser, Lance
1
McAlister, Leigh
1
Narver, John C.
1
Pelham, Alfred M.
1
Raj, S. P.
1
Selnes, Fred
1
Siguaw, Judy A.
1
Simpson, Penny M.
1
Sivakumar, K.
1
Slater, Stanley F.
1
Song, X. Michael
1
Sood, Sanjay
1
Staelin, Richard
1
Vanden Abeele, Pierre
1
Wilson, David T.
1
Xie, Jinhong
1
Yip, George S.
1
Zenor, Michael J.
1
more ...
less ...
Published in...
All
Report / Marketing Science Institute / Marketing Science Institute
SpringerLink / Bücher
193
Europäische Hochschulschriften / 5
120
Gabler Edition Wissenschaft
77
Springer eBook Collection
67
Lehrbuch
59
Springer eBook Collection / Business and Economics
41
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
33
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
30
Faculty & research / Insead : working paper series
28
Schriften zu Marketing und Management
26
Hamburger Schriften zur Marketingforschung
24
Report / Marketing Science Institute
24
Neue betriebswirtschaftliche Forschung : Nbf
23
Premier reference source
23
McGraw-Hill/Irwin series in marketing
21
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
21
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
20
Berichte aus der Betriebswirtschaft
19
DUV / Wirtschaftswissenschaft
18
Erfurter Hefte zum angewandten Marketing
18
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
18
Research
18
Springer eBook Collection / Business and Management
18
DUV : Wirtschaftswissenschaft
17
Legends in marketing
17
ERIM report series research in management
16
Reutlinger Diskussionsbeiträge zu Marketing und Management
15
Gabler-Edition Wissenschaft
14
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
14
Working paper series
14
Arbeitspapier / Institut für Marketing, Universität Mannheim
13
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
12
NICPRE / National Institute for Commodity Promotion Research and Evaluation
12
Beiträge zum Produkt-Marketing
11
Edward Elgar E-Book Archive
11
Research and the development of pedagogical materials : working papers
11
Series / American Marketing Association
11
essentials
11
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
10
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of marketing policy on promotional price elasticities and baseline sales
Zenor, Michael J.
;
Bronnenberg, Bart J.
;
McAlister, Leigh
-
1998
Persistent link: https://www.econbiz.de/10000986728
Saved in:
2
The influence of market orientation on channel relationships : a dyadic examination
Siguaw, Judy A.
;
Simpson, Penny M.
;
Baker, Thomas L.
-
1997
Persistent link: https://www.econbiz.de/10010366607
Saved in:
3
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
4
Antecedents and consequences of marketing managers' conflict-handling behaviors : a five-country comparative study and strategic implications
Song, X. Michael
;
Xie, Jinhong
;
Dyer, Barbara
-
1997
Persistent link: https://www.econbiz.de/10000977770
Saved in:
5
Market orientation in US and Scandinavian companies : a cross-cultural study
Selnes, Fred
;
Jaworski, Bernard J.
;
Kohli, Ajay Kumar
-
1997
Persistent link: https://www.econbiz.de/10000968056
Saved in:
6
Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales
Deshpandé, Rohit
;
Farley, John U.
-
1996
Persistent link: https://www.econbiz.de/10000959101
Saved in:
7
To standardize or not to standardize : marketing mix effectiveness in Europe
Gatignon, Hubert A.
;
Vanden Abeele, Pierre
-
1995
Persistent link: https://www.econbiz.de/10000922470
Saved in:
8
Brand equity and the marketing mix : creating customer value
Sood, Sanjay
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000925818
Saved in:
9
Quality-tier competition : impacts of the "whether" decision and the direction of price change
Sivakumar, K.
;
Raj, S. P.
-
1995
Persistent link: https://www.econbiz.de/10000917642
Saved in:
10
Does market orientation matter for small firms?
Pelham, Alfred M.
;
Wilson, David T.
-
1995
Persistent link: https://www.econbiz.de/10000910906
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->