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subject:"Marketingmanagement"
~person:"Akram, Umair"
~subject:"Digital platform"
~subject:"Electronic Commerce"
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Marketingmanagement
Digital platform
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Social Web
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China
7
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6
Online-Marketing
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eWOM
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social media
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Innovationsakzeptanz
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Online purchase intention
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electronic word-of-mouth
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"Double eleven" shopping festival
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Akram, Umair
Dwivedi, Yogesh Kumar
10
Hajli, Nick
8
Heinemann, Gerrit
8
Kollmann, Tobias
8
Qiu, Liangfei
8
Kretschmer, Tobias
7
Turban, Efraim
7
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6
Benlian, Alexander
6
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Tan, Yong
6
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5
Fletcher, Amelia
5
Haenlein, Michael
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Hess, Thomas
5
Hinson, Robert
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Karjaluoto, Heikki
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Kumar, Subodha
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Kummer, Michael E.
5
Law, Chun Hung Roberts
5
Manchanda, Puneet
5
Martínez-López, Francisco J.
5
Mero, Joel
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Milne, George R.
5
Ozuem, Wilson
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Quach, Sara
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Ryan, Damian
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Spann, Martin
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Whinston, Andrew B.
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Wirtz, Bernd W.
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Yang, Xueping
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4
Ahnert, Toni
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Ahuja, Vandana
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Behl, Abhishek
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Human systems management : HSM
1
International journal of information systems and change management : IJISCM
1
International journal of quality and service sciences
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Cosmetics makers have always sold "hope in a jar"! : understanding the cosmetics purchase intention in the Chinese mobile commerce environment
Akram, Umair
;
Ansari, Aisha Rehman
;
Ulhaq, Irfan
;
Chen, Yan
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303227
Saved in:
2
Social commerce isn't the cherry on the cake, its the new cake! : ow consumers' attitudes and eWOM influence online purchase intention in China
Bilal, Muhammad
;
Akram, Umair
;
Rasool, Hassan
;
Yang, Xiaoyan
- In:
International journal of quality and service sciences
14
(
2022
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10013330609
Saved in:
3
The impact of social media characteristics on e-commerce use behaviour among youth in developing countries
Safia, Anjum
;
Chai, Junwu
;
Frimpong, Adasa Nkrumah Kofi
; …
- In:
International journal of information systems and change …
11
(
2019
)
2
,
pp. 188-207
Persistent link: https://www.econbiz.de/10012209162
Saved in:
4
The plight of humanity : online impulse shopping in China
Akram, Umair
;
Peng, Hui
;
Khan, Muhammad Kaleem
; …
- In:
Human systems management : HSM
36
(
2017
)
1
,
pp. 73-90
Persistent link: https://www.econbiz.de/10011705664
Saved in:
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