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subject:"Marketingmanagement"
~person:"Atwal, Glyn"
~subject:"Konsumentenverhalten"
~subject:"Sustainable development"
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Marketingmanagement
Konsumentenverhalten
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Brand
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Brand hate
2
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Atwal, Glyn
Hoffmann, Stefan
7
Kim, Changju
5
Lee, Michael S. W.
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Balderjahn, Ingo
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Engelmann, Dirk
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Tyran, Jean-Robert
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Kim, In Kyung
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Asmat Nizam Abdul Talib
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Qualitative market research : an international journal
1
The journal of business strategy
1
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ECONIS (ZBW)
2
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The chopsticks debacle : how brand hate flattened Dolce & Gabbana in China
Atwal, Glyn
;
Bryson, Douglas
;
Kaiser, Maya
- In:
The journal of business strategy
43
(
2022
)
1
,
pp. 37-43
Persistent link: https://www.econbiz.de/10012798457
Saved in:
2
Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands
Bryson, Douglas
;
Atwal, Glyn
;
Hultén, Peter
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 393-405
Persistent link: https://www.econbiz.de/10010127852
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