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subject:"Marketingmanagement"
~person:"Backhaus, Klaus"
~type_genre:"Case study"
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Marketingmanagement
Marketing management
3
Theorie
3
Theory
3
Marketing
2
Strategisches Management
2
B-to-B-Marketing
1
Beschaffung
1
Beziehungsmarketing
1
Branche
1
Business-to-business marketing
1
Consumer behaviour
1
Deutschland
1
Economic sector
1
Germany
1
Industrial goods
1
Industriegüter
1
Investitionsgütermarketing
1
Konsumentenverhalten
1
Lieferantenmanagement
1
Preismanagement
1
Pricing strategy
1
Procurement
1
Relationship marketing
1
Supplier relationship management
1
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Graue Literatur
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German
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Backhaus, Klaus
Bruhn, Manfred
6
Kotler, Philip
6
Bieger, Thomas
5
Foroudi, Pantea
5
Hollensen, Svend
5
Piercy, Nigel
5
Adhikari, Atanu
4
Armstrong, Gary
4
Foroudi, Mohammad Mahdi
4
Homburg, Christian
4
Opresnik, Marc Oliver
4
Tesar, George
4
Blythe, Jim
3
Ceyp, Michael H.
3
Keller, Kevin Lane
3
Kerin, Roger A.
3
Meffert, Heribert
3
Peterson, Robert A.
3
Quelch, John A.
3
Saunders, John A.
3
Schneider, Helmut
3
Wong, Veronica
3
Abratt, Russell
2
Baines, Paul
2
Balmer, John M. T.
2
Bendixen, Michael
2
Bertini, Marco
2
Birnbaum, Daniel
2
Bischopinck, Yvonne von
2
Bjerre, Mogens
2
Blakeman, Robyn
2
Brennan, Ross
2
Carù, Antonella
2
Ceyp, Michael
2
Chapman, Merrill R.
2
Cravens, David W.
2
Doole, Isobel
2
Eckardt, Gordon H.
2
Fischer, Andreas
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ECONIS (ZBW)
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1
Strategisches Marketing
Backhaus, Klaus
;
Schneider, Helmut
-
2009
-
2., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10003836773
Saved in:
2
Strategisches Marketing
Backhaus, Klaus
;
Schneider, Helmut
-
2007
Persistent link: https://www.econbiz.de/10003400767
Saved in:
3
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
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