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subject:"Marketingmanagement"
~person:"Bang, Hyejin"
~subject:"Markenführung"
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Bang, Hyejin
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International journal of sports marketing & sponsorship
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How best to measure connection to a team : team identification, brand attitude/loyalty, consumer lifestyle or interest level?
Trail, Galen
;
Bang, Hyejin
;
Dees, Windy
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 227-247
Persistent link: https://www.econbiz.de/10014505024
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