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subject:"Marketingmanagement"
~person:"Bigné Alcañiz, J. Enrique"
~subject:"Brand placement"
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Marketingmanagement
Brand placement
Advertising effects
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Computerspiel
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Product placement
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Video game
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Walt Disney Company <Burbank, Calif.>
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Bigné Alcañiz, J. Enrique
Pelsmacker, Patrick de
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Product placement in video games as a marketing strategy : an attempt to analysis in Disney company
Bigné Alcañiz, J. Enrique
;
Küster, Inés
; …
- In:
Breaking new ground in theory and practice
,
(pp. 3-20)
.
2011
Persistent link: https://www.econbiz.de/10009380153
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