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subject:"Marketingmanagement"
~person:"Hoepfner, Jörg"
~type_genre:"Book section"
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Strategische Kommunikation lehren, praktizieren und evaluieren : thematische Beiträge zur Verabschiedung von Jürg W. Leipziger als Honorarprofessor an der Universität Leipzig
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Product Publicity, Produkt-PR und Marken-PR : ein Schichtenmodell
Hoepfner, Jörg
- In:
Strategische Kommunikation lehren, praktizieren und …
,
(pp. 166-201)
.
2008
Persistent link: https://www.econbiz.de/10003829705
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