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subject:"Marketingmanagement"
~person:"Urde, Mats"
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Marketingmanagement
Brand management
14
Markenführung
14
Marketing management
7
Corporate reputation
6
Firmenimage
6
Brand
5
Markenartikel
5
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Urde, Mats
Keller, Kevin Lane
18
Melewar, T. C.
14
Laukkanen, Tommi
9
Baumgarth, Carsten
7
Kitchen, Philip J.
7
Ko, Eunju
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O'Cass, Aron
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Meffert, Heribert
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Merrilees, Bill
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Bang Nguyen Viet
4
Bang, Nguyen
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Cuneo, Andres
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Gupta, Suraksha
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He, Jiaxun
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4
Sakkthivel, A. M.
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The journal of product & brand management
3
The journal of brand management : an international journal
2
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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1
The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
Saved in:
2
The brand core and its management over time
Urde, Mats
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10011563016
Saved in:
3
The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
Saved in:
4
Market and brand-oriented schools of positioning
Urde, Mats
;
Koch, Christian
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 478-490
Persistent link: https://www.econbiz.de/10010463511
Saved in:
5
The corporate brand identity matrix
Urde, Mats
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 742-761
Persistent link: https://www.econbiz.de/10010234941
Saved in:
6
Brand orientation and market orientation : from alternatives to synergy
Urde, Mats
;
Baumgarth, Carsten
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10009720407
Saved in:
7
Brand and market oriented positioning
Urde, Mats
;
Koch, Christian
- In:
Impulse für die Markenpraxis und Markenforschung : …
,
(pp. 351-371)
.
2012
Persistent link: https://www.econbiz.de/10010196299
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