//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marketingmanagement"
~subject:"China"
~type_genre:"Handbook"
~type_genre:"Multi-volume publication"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multinationales Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
China
International marketing
47
Internationales Marketing
47
Welt
14
World
14
Theorie
10
Theory
10
Deutschland
8
Germany
8
Marketing management
7
International business research
6
Internationale Betriebswirtschaftslehre
6
International market
5
International market entry
5
Internationaler Markt
5
Internationaler Markteintritt
5
Market segmentation
5
Marketing
5
Marktsegmentierung
5
Strategic management
5
Strategisches Management
5
Auslandsinvestition
4
Cultural identity
4
Foreign investment
4
International competition
4
International economy
4
Internationale Wirtschaft
4
Internationaler Wettbewerb
4
Kulturelle Identität
4
Multinationales Unternehmen
4
Transnational corporation
4
Arbeitsmarktsegmentation
3
Beziehungsmarketing
3
India
3
Indien
3
International market segmentation
3
International marketing research
3
Internationale Marktforschung
3
Internationale Marktsegmentierung
3
more ...
less ...
Type of publication
All
Book / Working Paper
13
Article
2
Type of publication (narrower categories)
All
Handbook
Multi-volume publication
Article in journal
490
Aufsatz in Zeitschrift
490
Aufsatz im Buch
129
Book section
129
Lehrbuch
68
Hochschulschrift
60
Textbook
52
Thesis
51
Graue Literatur
50
Non-commercial literature
50
Collection of articles of several authors
44
Sammelwerk
44
Aufsatzsammlung
33
Bibliografie enthalten
33
Bibliography included
33
Case study
27
Fallstudie
27
Reprint
18
Arbeitspapier
11
Handbuch
11
Working Paper
11
Glossar enthalten
8
Glossary included
8
Konferenzschrift
8
Bibliografie
6
Conference proceedings
6
Conference paper
4
Guidebook
4
Konferenzbeitrag
4
Mehrbändiges Werk
4
Ratgeber
4
CD-ROM, DVD
3
Collection of articles written by one author
3
Festschrift
3
Sammlung
3
Amtsdruckschrift
2
Elektronischer Datenträger
2
Fallstudiensammlung
2
more ...
less ...
Language
All
English
9
German
7
Hungarian
1
Author
All
Kleinaltenkamp, Michael
2
Plinke, Wulff
2
Strebinger, Andreas
2
Brahm, Laurence J.
1
Heilmann, Thomas
1
Kamenz, Uwe
1
Lim, Teck-ghee
1
Meffert, Heribert
1
Pecotich, Anthony
1
Saxon, Mike
1
Shultz, Clifford J.
1
Zinzius, Birgit
1
more ...
less ...
Institution
All
American Marketing Association
1
Harvard Graduate School of Business Administration
1
Országos Műszaki Információs Központ és Könyvtár <Budapest>
1
USA / International Trade Administration
1
Published in...
All
Technischer Vertrieb
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Engineering online library
1
Ideas with impact
1
International marketing information series
1
Overseas business reports : OBR
1
Proceedings series / American Marketing Association
1
The Harvard business review paperback series
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Neu-ORIENTierung, Teil 1 : was westliche Marken in Asien beachten müssen
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 59-60
Persistent link: https://www.econbiz.de/10003981918
Saved in:
2
Neu-ORIENTierung, Teil 2: was westliche Marken in Asien beachten müssen
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
3
,
pp. 60-63
Persistent link: https://www.econbiz.de/10008658459
Saved in:
3
An American's guide to doing business in China : negotiating contracts and agreements, understanding culture and customs, marketing products and services
Saxon, Mike
-
2007
Persistent link: https://www.econbiz.de/10003361573
Saved in:
4
Handbook of markets and economies : East Asia, Southeast Asia, Australia, New Zealand
Pecotich, Anthony
(
ed.
);
Shultz, Clifford J.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10002151528
Saved in:
5
Manual of international marketing
Heilmann, Thomas
(
ed.
)
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10002896410
Saved in:
6
Harvard business review on doing business in China
2005
-
[Reprint]
Persistent link: https://www.econbiz.de/10003191221
Saved in:
7
Doing business in China : the Sun Tzu way
Brahm, Laurence J.
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10001984157
Saved in:
8
Doing business in the new China : a handbook and guide
Zinzius, Birgit
-
2004
Persistent link: https://www.econbiz.de/10001791060
Saved in:
9
Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10001753842
Saved in:
10
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->