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subject:"Marketingmanagement"
~subject:"Distribution channel"
~type_genre:"Biografie"
~type_genre:"Book section"
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Marketingmanagement
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Einzelhandel
1,173
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195
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193
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193
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Handbuch Multi-Channel-Marketing
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
4
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
2
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
2
Exploring omnichannel retailing : common expectations and diverse realities
2
Handbook of quantitative supply chain analysis : modeling in the e-business era
2
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
2
Improving marketing strategies for private label products
2
Retailing in the 21st century : current and future trends
2
Strategic corporate communication in the digital age
2
A Research Agenda for Service Marketing
1
Advanced e-business research : international trends & issues
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advancing insights on brand management
1
Agro-food small and medium enterprises in a large integrated economy : Aristotle Univ. of Thessaloniki, Thessaloniki, Greece, 11 - 14 October 1995
1
Annals of operations research ; volume 244, number 2 (September 2016)
1
Building corporate identity, image and reputation in the digital era
1
Business transformation in China
1
Channel strategies and marketing mix in a connected world
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
Consumerism and the co-operative movement in modern British history : taking stock
1
Contemporary issues in digital marketing
1
Contemporary research in e-branding
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Corporate Social Responsibility im Einzelhandel
1
Der Kunde im Fokus
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
E-Services : opportunities and threats
1
E-business applications for product development and competitive growth : emerging technologies
1
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
1
Electronic retailing
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
Emerging issues in economics of development, business and finance
1
Explanatory frameworks : economics, geography, social analysis
1
Fashion branding and communication : core strategies of European luxury brands
1
Global competition and integration
1
Handbook of information exchange in supply chain management
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
History of marketing thought ; Volume 1
1
Integrative Management- und Logistikkonzepte : Festschrift für Professor Dr. Dr. h.c. Hans-Christian Pfohl zum 60. Geburtstag
1
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ECONIS (ZBW)
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Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
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2
Marketing management in retail customer satisfaction : opportunity and challenges
Rosário, Albérico Travassos
- In:
Management and marketing for improved retail …
,
(pp. 1-24)
.
2023
Persistent link: https://www.econbiz.de/10014366068
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3
Internationalization of retailing : the case of Turkish ultra-fast grocery delivery retailer Getir
Atakan, M. G. Serap
;
Ata, U. Zeynep
- In:
Origin and branding in international market entry processes
,
(pp. 233-251)
.
2023
Persistent link: https://www.econbiz.de/10014436791
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4
Management von Marketing-Effektivität und -Effizienz im Einzelhandel : ein kombiniertes Modell des wahrgenommenen Kundenwerts und des Customer Lifetime Value
Rouhi, Kaveh
;
Geiger, Ingmar
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 203-227)
.
2023
Persistent link: https://www.econbiz.de/10013555060
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5
Reputation : configuring the symmetrical and asymmetrical paths to architecture in a retail setting
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Jin, Zhongqi
- In:
Building corporate identity, image and reputation in …
,
(pp. 113-139)
.
2022
Persistent link: https://www.econbiz.de/10012609374
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6
The importance of online retailers' ethics for traditional, online and multichannel customers
Skippari, Mika
;
Kajalo, Sami
;
Lindblom, Arto
- In:
Contemporary issues in digital marketing
,
(pp. 119-129)
.
2022
Persistent link: https://www.econbiz.de/10012698302
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7
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
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8
Roles and implications of marketing communications in retail settings : a systematic review
Girotto, Michele
;
Solé Moro, Mª Luisa
;
Argila …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 173-199)
.
2022
Persistent link: https://www.econbiz.de/10013281299
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Increasing competitiveness of nanostore business models for different socioeconomic levels
Rangel-Espinosa, María F.
;
Hernández-Arreola, José R.
; …
- In:
Supply chain management and logistics in emerging …
,
(pp. 273-298)
.
2021
Persistent link: https://www.econbiz.de/10012542672
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10
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
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