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subject:"Marketingmanagement"
~subject:"Marketing"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Brand strategy"
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Marketingmanagement
Marketing
Brand management
2,370
Markenführung
2,370
Brand image
398
Markenimage
398
Brand
380
Markenartikel
377
Consumer behaviour
369
Konsumentenverhalten
369
Deutschland
316
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316
Marketing management
179
Social Web
148
Social web
148
Beziehungsmarketing
142
Relationship marketing
142
Internet marketing
124
Online-Marketing
124
Corporate reputation
108
Firmenimage
108
Luxury goods
92
Luxusgüter
92
Theorie
91
Theory
91
International marketing
76
Internationales Marketing
76
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76
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76
Handelsmarke
66
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66
Corporate Social Responsibility
65
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65
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65
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65
Advertising effects
64
Werbewirkung
64
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58
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58
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243
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Keller, Kevin Lane
6
Esch, Franz-Rudolf
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Adeola, Ogechi
3
Ahlert, Dieter
3
Baumgarth, Carsten
3
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3
Meffert, Heribert
3
Mogaji, Emmanuel
3
Woisetschläger, David
3
Aaker, David A.
2
Binckebanck, Lars
2
Cedrola, Elena
2
Gierl, Heribert
2
Gülmez, Emrah
2
Hinson, Robert
2
Jaworski, Bernard J.
2
MacInnis, Deborah J.
2
Masé, Stefania
2
Michaelis, Manuel
2
Nguyen Phong Nguyen
2
Park, C. Whan
2
Ries, Al
2
Sakkthivel, A. M.
2
Sawhney, Mohanbir S.
2
Siegert, Gabriele
2
Steffenhagen, Hartwig
2
Vaih-Baur, Christina
2
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2
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1
Adisa, Isaiah
1
Agarwal, Sanjeev
1
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1
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1
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1
Amandeep Singh
1
Anand, Sandip
1
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1
Andrews, Tim G.
1
Arslan, Yusuf
1
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Measuring and managing brands
6
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
5
Kellogg on marketing : the marketing faculty of the kellog school of management
5
The brand challenge : adapting branding to sectorial imperatives
5
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
4
Fashion branding and communication : core strategies of European luxury brands
4
Improving marketing strategies for private label products
4
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
The evolution of brands : from signals of quality to storehouses of trust
3
A master class in brand planning : the timeless works of Stephen King
2
Aufbruch : Ingredient Branding schafft Werte
2
Brand management ; Vol. 1
2
Brand management in emerging markets : theories and practice
2
Building corporate identity, image and reputation in the digital era
2
Cases on branding strategies and product development : successes and pitfalls
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Evolving and emerging issues in marketing strategy
2
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
2
Innovation in advertising and branding communication
2
Innovative Markenführung und -implementierung
2
Integrated brand marketing and measuring returns
2
International marketing ; Vol. 2
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Markenkommunikation auf dem Prüfstand : [Markendialog, Februar 2003]
2
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
2
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
2
Medien im Marketing : Optionen der Unternehmenskommunikation
2
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
2
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
2
The Cornell School of hotel administration handbook of applied hospitality strategy
2
The Routledge companion to marketing and feminism
2
The role of brands in an era of over-information
2
Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
2
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ECONIS (ZBW)
243
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243
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1
Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
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2
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
3
Discovering brand naming strategies used by black-owned FMCG-SMMEs in the province of KwaZulu-Natal, South Africa
Kunene, Lindiwe Nqobile
;
Phiri, Maxwell Agabu
;
Mbhele, …
- In:
Entrepreneurship and enterprise development in Africa
,
(pp. 54-79)
.
2024
Persistent link: https://www.econbiz.de/10014517750
Saved in:
4
Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Lim, Yee Wen
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
Saved in:
5
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
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6
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
7
Exploitation of trademarks by churches : case study on sustainable marketing, branding, and reputation management
Nobiri, Lionel Washington
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 485-505)
.
2023
Persistent link: https://www.econbiz.de/10014414303
Saved in:
8
Brand narrative in the 21st century
Denga, Edna Mngusughun
- In:
The role of brands in an era of over-information
,
(pp. 45-70)
.
2023
Persistent link: https://www.econbiz.de/10014365831
Saved in:
9
Study on a mediation model of new brands entering competitive markets through to the experience sharing, skill teaching, and value perception
Liu, Xinyu
;
Liu, Minghui
- In:
The role of brands in an era of over-information
,
(pp. 146-170)
.
2023
Persistent link: https://www.econbiz.de/10014365841
Saved in:
10
Digitale Sprachvarietäten in der externen Markenkommunikation : eine empirische Untersuchung des Einflusses der Vong-Sprache auf die Markeneinstellung, Kaufabsicht und Glaubwürdigk...
Cudak, Jessica
;
Göttling, Janine
;
Siems, Florian
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 331-356)
.
2023
Persistent link: https://www.econbiz.de/10014435297
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